Student Recruitment Officer  

Main Duties and Responsibilities:
I. Benchmarking and Strategic Planning

• Gathers insights on digital behavior and content consumption patterns of prospective students to inform recruitment strategies aligned with University goals and target markets
  • Provides recommendations to improve digital recruitment processes based on research, competitor practices, and emerging trends in digital marketing
  • Partners with internal units to ensure consistent, mission-aligned messaging across all digital platforms
  • Monitors analytics and feedback to adjust digital campaigns and optimize effectiveness in real time
• Provides data and insights from digital platforms to support the formulation of realistic, data-informed recruitment targets
• Supports the achievement of recruitment targets and key performance indicators (KPIs)
  • Consolidates and analyzes data from digital recruitment efforts
  • Prepares reports on the effectiveness of online campaigns to inform future planning, assessment, and prioritization
  • Benchmarks Ateneo’s digital recruitment performance against peer institutions and past University cycles to identify gaps and opportunities for improvement
• Builds and maintains Ateneo’s digital presence through active collaboration with schools, alumni, partner organizations, and online communities
  • Sustains engagement through social media campaigns, online events, and consistent digital correspondence
• Recommends improvements to digital storytelling, recruitment campaigns, and student engagement strategies based on observed trends and feedback
• Assists Higher Education departments and programs by creating and sharing digital content that highlights academic offerings and student experiences

II. Digital Recruitment and Marketing Initiatives

• Sources and engages prospective students by maximizing the reach of digital platforms and social media channels
• Plans and implements digital recruitment campaigns, including but not limited to online open houses, webinars, live Q&A sessions, and virtual campus tours
  • Coordinates with internal stakeholders to produce engaging and timely content
  • Represents Ateneo in online education fairs and digital networking events
  • Engages faculty, current students, and alumni as digital storytellers through videos, testimonials, and online features
• Creates and disseminates digital marketing materials that promote Ateneo’s programs, scholarships, and student life
• Monitors the use of recruitment budgets for subscriptions to digital tools and assets, and evaluates the effectiveness of funded initiatives
• Collaborates with the Scholarships Section to maximize online visibility of financial aid opportunities, particularly for students in underserved areas
• Represents the OAA in external online forums, webinars, and industry discussions related to digital student recruitment

III. Admissions and Scholarships Support

• Provides administrative and logistical assistance during the Ateneo College Entrance Test (ACET)
• Supports AJSS graduates in navigating the Ateneo college application and admission process
• Assists in preparing and implementing events organized by the Scholarships team, including:
  • Ateneo College Open House
  • Orientation programs for new and continuing scholars
  • Get-togethers for scholars and benefactors
  • Scholar alumni events

IV. Performs other duties as may be assigned by the immediate supervisor, or any authorized representative

Knowledge, Skills, and Abilities:

• Communication: Excellent verbal and written communication; copywriting and editing abilities; familiarity with crafting communications plans and producing compelling digital storytelling content
• Data Analysis: Strong data interpretation and reporting skills; familiarity with metrics for recruitment performance
• Technology and Digital Media: Proficiency in social media management, digital content creation, email marketing, and analytics tools; advanced knowledge of Google Workspace, Microsoft Office, Adobe Creative Suite, and graphic design tools like Canva and Figma; familiarity with social media analytics dashboards and content scheduling platforms
• Marketing and Branding: Understanding of brand identity, online reputation management, and ability to align materials and campaigns with institutional standards
• Graphics and Design: Basic to proficient knowledge of layout design, video production and editing, infographics, photography, and visual storytelling techniques tailored for digital platforms
• Coordination and Organization: Strong planning, project management, and stakeholder engagement skills
• Interpersonal Skills: Comfort with public speaking and engaging diverse audiences in digital and physical spaces; ability to represent the university in online forums, webinars, and social media interactions; ability to work collaboratively
• Time Management and Prioritization: Ability to manage multiple campaigns simultaneously, meet deadlines, and maintain attention to detail
• Critical Thinking and Problem Solving: Ability to analyze digital recruitment trends, identify gaps, and develop innovative, data-informed solutions; flexibility to respond to real-time feedback and emerging digital trends
• Creativity and Innovation: Ability to conceptualize and execute fresh, engaging content strategies that resonate with stakeholders online
• Engagement and Customer Service: Ability to provide timely, professional, and responsive interaction; competence in handling conflicts and partner negotiations

Education and Experience Requirements:

• Bachelor’s degree, preferably in Advertising, Marketing, or related fields
• At least two (2) years of relevant work experience, preferably in an educational setting
• With experience in managing social media accounts and has knowledge in reading data analytics from virtual platforms