Campaigns and Communications Officer II  

The Campaigns and Communications Officer Il develops, implements, monitors, and evaluates an annual resource mobilization and stakeholder engagement communications plan that supports the over-all resource mobilization goals and stakeholder engagement strategies of Ateneo consistent with its mission and values. The position closely collaborates, and with the creative direction of the University Marketing and Communications Office (UMCO).

Main Duties and Responsibilities
1. Communication and Public Relations

• Develops and executes strategic communication plans that emphasizes resource mobilization activities, subject to the review and creative direction of UMCO to ensure compliance with University branding guidelines
  • Conceptualizes, develops and manages the production of communication and marketing materials/collaterals needed for all resource mobilization campaigns and events; including but not limited to engagement and formation, awareness raising, donor acquisition, donor management, and brand-building
  • Develops, manages, and utilizes different media channels, incinding online media, to promote and communicate the various programs, activities and events of the Office of University Development and Alumni Affairs (OUDAA)
  • Oversees the timely and continuous dissemination of resource generation communications
  • Develops and implements communication materials in support of the Major Gift programs and Annual gift giving in support of the projects headed by the University Development Head and team
• Collaborates with UMCO to engage with the press, ensuring accurate and strategic media coverage of the various programs, activities and events of the OUDAA
  • Provides timely and relevant information to the press as needed to enhance visibility and support the University's fundraising and stakeholder engagement and formation efforts

2. Communication Strategy and Performance Analysis

• Develops Ateneo's Case Statement and key resource mobilization messages in collaboration with the Advancement Head and UMCO ensuring that these messages are consistently and accurately conveyed across all communication channels

• Works with the Alumni Formation & Services Officer of the OUDAA in creating communication in support of Alumni engagement & formation programs that are aligned to the overall communication strategy to be developed

• Works with the Donor Relations and Donations Management Officer of the OUDAA in creating communication in support of Donor/benefactor engagement & relationship building programs that are aligned to the overall communication strategy to be developed

• Helps in conducting media monitoring to identify and assess opportunities for the University to engage in resource mobilization activities, such as potential partnerships, funding opportunities, or public awareness campaigns, by keeping track of relevant news, trends, and discussions in various media outlets

• Helps in evaluating the effectiveness of various communication channels and platforms by coordinating with the Database team of the OUDAA in analyzing performance metrics and audience engagement

  • Makes necessary adjustments to communication strategies to enhance impact and achieve better results in resource mobilization and stakeholder engagement

III. Performs other related tasks as may be assigned by the supervisor/authorized representative

Knowledge, Skills, and Abilities:

• Communication Proficiency
• Marketing Skills
• Content and Branding Skills
• Data Management and Analysis
• Tech Savvy
• Graphic Design
• Coordination and Interpersonal Skills
• Work Organization and Prioritization

• With a Bachelor's Degree in Marketing and Communications or a related field
• With 5 years previous experience in marketing, advertising, communications, or public relations
• Proficiency in multiple languages is an advantage
• With background in Content Management Systems (CMS) for basic website content updating