Brand Marketing Officer  

The Brand Marketing Officer plays a key role in implementing and monitoring marketing initiatives across multiple brands within the company’s portfolio. Positioned as a tactical executor of campaigns, ensures that marketing activities—both digital and traditional—are delivered on time, aligned with business objectives, and consistent with brand standards.

1. Campaign Implementation & Coordination
   • Execute brand campaigns and promotions in alignment with departmental plans.
   • Coordinate with suppliers, creatives, printers, and vendors to deliver campaign materials.
   • Track campaign milestones and ensure adherence to deadlines.
2. Digital Marketing Execution
   • Manage daily posting, scheduling, and monitoring of social media accounts.
   • Assist in running paid ads (Meta, Google) and monitor performance.
   • Respond to customer messages, comments, and online inquiries in a timely manner.
3. Content Development & Brand Assets
   • Support the creation of marketing collaterals (graphics, captions, videos).
   • Maintain organized repositories of brand assets and ensure consistency in use.
   • Ensure all outputs adhere to brand identity guidelines.
4. Trade & Channel Marketing
   • Provide support during product launches, dealer activations, and trade shows.
   • Coordinate event logistics and consolidate feedback from trade partners.
5. Market Research & Analytics
   • Conduct regular market scans and competitor monitoring to inform campaigns.
   • Track and analyze performance of digital and offline marketing activities.
   • Provide actionable insights to improve campaigns and consumer engagement.
     
6. Reporting & Documentation

• Compile and submit campaign performance reports and presentations.
• Maintain accurate records of marketing materials, analytics, and activities.

1. Cross-functional Collaboration
   • Work with the Sales and Product teams to ensure marketing efforts support revenue goals.
   • Support internal communication campaigns and employee engagement initiatives when required.
   • Participate in interdepartmental projects as assigned.

Qualification

• Bachelor’s degree in Marketing, Communications, Multimedia Arts, or related field.
• At least 2–3 years of work experience in digital marketing, campaign execution, or brand support.
• Proficiency in digital marketing platforms (Meta Business Suite, Canva, Google Ads, Seo/Sem tools).
• Basic knowledge of graphic design, video editing, or copywriting is an advantage.
• Strong organizational skills, creativity, and attention to detail.
• Effective written and verbal communication in both English and Filipino.