Director, Marketing and University Relations Department  

Strategic Leadership and Brand Management

• Develop and implement an integrated, data-driven marketing and communications strategy aligned with the University’s strategic and enrollment goals.
• Serve as chief brand steward, ensuring consistency in messaging, positioning, and visual identity across platforms and campuses.
• Lead institutional reputation management, media relations, rankings visibility, awards promotion, and thought leadership.
• Establish marketing policies, brand guidelines, and communication protocols.

Enrollment Marketing and Growth

• Provide strategic oversight of undergraduate and post-graduate recruitment campaigns in coordination with Admissions.
• Utilize market research, analytics, and benchmarking to drive evidence-based recruitment strategies.
• Monitor marketing ROI, lead generation, conversion metrics, and enrollment outcomes.
• Introduce innovative recruitment initiatives, including digital campaigns, CRM utilization, and ambassador programs.

Digital Communications and Innovation

• Lead digital strategy across website, social media, and emerging platforms.
• Oversee content development, SEO, analytics, and multimedia production.
• Implement marketing technologies to modernize outreach and engagement.

Institutional Communications and Public Relations

• Serve as principal adviser on public messaging and official communications.
• Oversee press releases, speeches, publications, annual reports, and major institutional collaterals.
• Act as spokesperson or designate representatives as needed.
• Develop and implement crisis communication frameworks.

Governance and Organizational Leadership

• Oversee departmental planning, budgeting, performance management, and compliance with relevant laws and policies.
• Integrate marketing processes within the University’s Quality Management System.
• Lead and develop the Marketing, and University Relations.

Special Projects

• Oversee communications and marketing for major University events and milestone initiatives.
• Perform other strategic functions as assigned by the University Management from time to time.

• Post-graduate degree is an advantage
• With at least 5 year of experience in the field of Marketing
• Team player with dynamic leadership and management skills
• Proficient in digital marketing tools and strategies
• Excellent communication, presentation skills and data analysis skills
• Ability to work under pressure, maintain a positive outlook, and manage stressful situations effectively
• Ability to exhibit genuine empathy in professional interactions and foster a respectful and harmonious workplace culture