Digital PR Specialist  

Key Responsibilities

• Develop and execute link building (off-page SEO) and digital PR campaigns aligned with brand and marketing objectives
• Research, outreach, and maintain databases of media contacts, bloggers, and online publications
• Prepare and distribute link building materials such as but not limited to press releases, media pitches, and press kits
• Coordinate with link building and media partners for placements, interviews, and online features
• Monitor online visibility, brand mentions, publicity results, and digital campaign performance
• Assist in managing link building and influencer partnerships, collaborations, and sponsored content
• Work closely with SEO and marketing teams to maximize link-building and coverage outcomes
• Track performance metrics such as backlinks gained, domain rating, AI/LLM visibility, reach, impressions, and sentiment

Education

• Bachelor’s Degree in Marketing, Communications, Journalism, or related field

Experience

• Minimum 1–2 years experience in digital marketing, campaign management, content creation, or related role preferred (Fresh grads with relevant internships may be considered)

Skills and Competencies

• Experience in PR, digital marketing, influencer management, or media relations is a plus
• Strong writing, storytelling, and communication skills
• Knowledge of digital media trends, online publications, and social platforms
• Ability to build relationships with media and external partners
• Highly organized, proactive, and able to manage timelines in a fast‑paced environment