Channel Partner  

About the Role

We are looking for a commercially driven Channel Partner to manage and develop our partner ecosystem, including resellers, system integrators (SIs), and strategic technology partners.

This role will focus on building strong partner relationships, driving business opportunities through channel partners, and strengthening strategic collaborations with technology providers such as Meta.

You will be responsible for managing the partner lifecycle, from partner acquisition, onboarding, and enablement to business development, performance monitoring, and joint go-to-market initiatives. You will also serve as a key point of contact for strategic technology partners, particularly Meta, with a focus on the WhatsApp Business Platform ecosystem, product developments, partner programs, and business coordination.

Working closely with internal Sales, Marketing, Product, Engineering, and Operations teams, you will help expand our partner network and drive revenue growth across our enterprise SaaS.

Key Responsibilities

1. Identify and develop relationships with potential resellers, system integrators, IT solution providers, and strategic technology partners.
2. Manage and maintain relationships with existing partners to strengthen engagement, collaboration, and long-term business growth.
3. Develop joint business plans and go-to-market strategies with partners to generate new business opportunities and achieve revenue objectives.
4. Lead partner onboarding and enablement activities, ensuring partners understand the company's products, solutions, commercial models, sales processes, and partnership requirements.
5. Coordinate joint marketing activities, product launches, webinars, seminars, and industry events with partners.
6. Act as a key point of contact for strategic technology partners such as Meta, particularly for matters related to the WhatsApp Business Platform and Meta Business Messaging ecosystem.
7. Maintain relationships with technology partner teams and understand their products, platform capabilities, commercial models, partnership programs, and business initiatives.
8. Coordinate technology partner onboarding, certification, compliance requirements, and other partnership-related processes.
9. Monitor relevant technology partner updates, including product developments, policy changes, pricing adjustments, API updates, and program requirements, and communicate them to internal stakeholders.
10. Identify opportunities to maximize strategic technology partnerships through funding programs, incentives, certifications, and go-to-market activities.
11. Work cross-functionally with Sales, Marketing, Product, Engineering, Technical, and Operations teams to execute partnership initiatives and address partner requirements.

1. Bachelor's degree in Business Administration, Management, Marketing, Information Technology, or a related field.
2. Minimum 1–2 years of experience in Strategic Partnerships, Business Development, Channel Management, or Account Management, preferably within the IT or technology industry.
3. Experience managing relationships with resellers, system integrators, distributors, technology providers, or strategic business partners.
4. Good understanding of B2B sales processes, channel business models, and commercial partnership management.
5. Strong communication, presentation, stakeholder management, and negotiation skills.
6. Proactive, organized, analytical, and comfortable managing multiple priorities.
7. Good command of written and spoken English.
8. Familiarity with WhatsApp Business API, Meta Business Manager, Business Solution Providers (BSPs), and Meta partner programs will be a good advantage.