Brand Manager Pet Supplies SPV  

• Manage brand positioning, product portfolio, and marketing activities to strengthen brand awareness and market competitiveness.
• Identify market opportunities, consumer needs, and emerging trends in the pet supplies industry.
• Develop and execute marketing campaigns, promotional programs, and product activation initiatives.
• Conduct competitor analysis, market research, and product performance evaluations.
• Collaborate with Product Development, Commercial, E-Commerce, and Trade Marketing teams to drive category growth.
• Monitor brand performance, sales contribution, marketing effectiveness, and budget utilization.
• Build strong product differentiation and ensure consistent brand communication across marketing channels.

Qualifications

• Bachelor's degree in Marketing, Business Management, Communication, or a related field.
• Minimum 3–5 years of experience in Brand Management, Product Marketing, or Category Management.
• Experience in FMCG, consumer goods, pet supplies, or lifestyle products is preferred.
• Good understanding of brand development, product positioning, and marketing campaign execution.
• Familiarity with pet products, pet accessories, pet care, or pet lifestyle trends is an advantage.
• Strong analytical skills in market research, competitor analysis, and brand performance evaluation.
• Creative, proactive, and results-oriented with strong project management skills.
• Good communication and cross-functional collaboration skills.