Content Writer  

Propelrr is seeking a content specialist with a knack for creating value-driven content to boost online presence, relevance, and sales for a diverse clientele.

More than just an individual performer, we need a proactive, collaborative team player who is open to exploring innovative ways to produce outstanding content that competitors dream of and customers wish they had found sooner.

• Understand the client’s nature of business, business objectives and their target market.
• Research the client’s target audience to identify user needs, personas, scenarios, and other key insights to develop an appropriate content strategy and content ideas that resonate
• Perform competitor research, content inventory audit, and gap analysis for existing content to create a comprehensive plan for future content.
• Develop editorial strategy based on client’s brand guidelines – voice, style, themes, messages and concept development.
• Oversee content production to ensure that the approved content strategy is implemented and delivered accordingly.
• Perform quality assurance on content output to ensure that they are aligned with the client’s brand guidelines and SEO writing best practices.
• Identify appropriate channels for content distribution and promotion.
• Monitor and evaluate content effectiveness using different analytic platforms and tools.
• Open to test and experiment on different types of content ideas, styles, and formats that will perform best for the brand and achieve the brand’s business objectives.

• Candidates must possess at least a Bachelor’s/College Degree in Marketing, Journalism, Mass Communication, Communication Arts, or equivalent
• Preferably with a minimum of 1 year of related experience.
• High-level thinkers with an eye for details.
• Able to clearly communicate a brand’s story through appropriate content based on the brand’s audience.
• Able to identify, measure, and analyze what’s working and what’s not with regard to a brand’s digital marketing efforts.