Web Analyst | CRO and SEO  

The Web Analyst is responsible for executing and coordinating conversion rate optimization and usability tests on our web properties. He/she is expected to analyze and report on the results of the said tests. He/she is required to understand our analytic reports and be able to generate reports as needed.

The Web Analyst is also responsible for performing basic onsite optimization such as editing Page Titles and META tags.

Key Responsibilities

• Manage and optimize paid advertising campaigns across various platforms, primarily Google Ads, to achieve business objectives.
• Develop and implement new campaigns, both paid and organic, to boost brand visibility, traffic, and revenue.
• Conduct in-depth reporting and analysis of campaign performance, providing actionable insights and recommendations to stakeholders.
• Perform basic SEO optimization tasks, including on-page and off-page techniques, to enhance organic search rankings.

• Bachelor’s degree or equivalent experience in a related field.
• Proven experience with managing Google Ads accounts with a focus on product campaigns and performance optimization.
• Hands-on experience with Google Ads, Google Analytics, and PPC reporting tools. Proficiency with tools such as SEMrush, ScreamingFrog, or similar tools.
• Experience with Adobe Analytics is a plus but not required.
• Experience with AI tools is a plus but not required.
• Adaptable to work on multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Strong attention to detail and analytical skills.
• Excellent communication skills, both written and verbal, to effectively present data and collaborate with teams.

Skills required:

1. Paid Search Ads
2. Conversion Rate Optimization
3. Report Analysis
4. Onpage Optimization