Content Specialist  

The Content Specialist – Online Marketplace is responsible for ensuring the accuracy, completeness, and optimization of all product listings across online platforms such as Shopee, Lazada, Zalora, TikTok and Dotcom. This role ensures that all product information, pricing, and campaign details are updated and aligned with business objectives. The position also supports sales performance by coordinating stock replenishment and participating in online promotional activities.

Key Responsibilities:

1. Product Content Management

• Create, upload, and maintain product listings on online marketplace platforms.
• Ensure all product information (titles, descriptions, attributes, images, and specifications) are complete, accurate, and aligned with brand guidelines.
• Optimize content for visibility and searchability within each marketplace (SEO best practices).

2. Pricing and Promotion Accuracy

• Ensure product pricing and discount structures are correctly reflected across platforms.
• Regularly audit online listings to confirm accuracy in SRP, promo prices, and bundle deals.
• Coordinate with the MPCD Heads, Ecomm and Marketing teams to implement approved price changes or campaign setups.

3. Campaign and Deal Enrollment

• Enroll eligible products in marketplace campaigns, flash sales and promotional events based on business priorities.
• Coordinate with Ecomm Team for campaign schedules, guidelines, and approvals

4. Inventory and Replenishment Support

• Monitor product availability and coordinate with the MPC Analyst and warehouse teams for stock replenishment.
• Tag or update out-of-stock and restock notifications in marketplaces.
• Maintain accurate stock visibility across all platforms to prevent overselling or stock discrepancies.

5. Performance Monitoring and Reporting

• Generate regular reports on product listing accuracy
• Identify gaps or opportunities in content, pricing, and product visibility.
• Recommend improvements to enhance conversion and customer experience.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• At least 1–2 years of experience in e-commerce operations, marketplace management, or product content management.
• Strong attention to detail and analytical skills.
• Proficient in using Shopee, Lazada, and other marketplace seller centers.
• Basic knowledge of Excel/Google Sheets for reporting and data management.
• Good communication and coordination skills across teams.

Core Competencies:

• Accuracy and Attention to Detail – Ensures all product data is correct and updated.
• Time Management – Meets deadlines for uploads, campaign enrollments, and updates.
• Team Collaboration – Works closely with marketing, merchandising, and logistics teams.
• Marketplace Expertise – Understands e-commerce platform operations and promotional mechanisms.