Growth & Performance Marketing Manager  

Podcast Network Asia is seeking a Growth & Performance Marketing Manager to own the end-to-end distribution and scaling of our content across a diverse portfolio of shows. This is a high-impact, remote role for a "hybrid operator"—someone who blends paid media expertise with sharp content judgment and a love for automated systems.

You will be responsible for turning raw video assets into viral growth engines by managing high-scale budgets on TikTok and Meta. This role is perfect for a data-driven marketer who understands how to identify a "winning" hook and use paid media to amplify it across the algorithm.

Key Responsibilities

• Paid Media Execution: Own the end-to-end setup and daily management of TikTok Spark Ads and Meta Ads (Reels) to drive consistent audience growth.
• Content Identification: Analyze organic performance across multiple shows to identify "winning" clips. Rapidly deploy and manage boosting budgets to capitalize on content with viral potential.
• System Adaptation & Data Entry: High-level usage of our internal systems (Airtable/Dashboards) to track ad spend, CPC/CPM, and growth metrics with 100% accuracy.
• Performance Reporting: Consolidate weekly data into actionable insights for the production team, identifying which hooks and formats are delivering the best ROI.
• Budget Optimization: Monitor and adjust daily spending to ensure all distribution budgets are hitting growth targets across different show niches.
• Algorithm Monitoring: Stay ahead of platform updates and shifts in short-form video trends to ensure our distribution strategy remains competitive.

Minimum Qualifications

• At least 3+ years of experience managing ad spend specifically on TikTok Ads Manager and Meta Business Suite.
• An intuitive understanding of what makes a short-form video (Reels/TikToks) perform. You know how to spot a "winner" before the data even comes in.
• While you don't need to build the systems, you must be highly proficient in using Airtable and navigating automation-heavy workflows.
• Ability to read performance graphs and spreadsheets to make quick "stop/scale" decisions on ad creatives.
• A quick learner who can adapt to a fast-paced, multi-show environment and execute with minimal supervision.