Assistant Store Manager  

Primary Objective

As Assistant Store Manager you will cooperate with the Store Manager in leading, coaching and motivating the store’s team while being responsible for the daily operations. While representing the FENDI DNA, craftmanship, quality of materials and creativity throughout the market, you will be engaged in achieving your personal and team’s targets meeting the assigned KPIs and sales goals.

Job Duties & Responsibilities

Sales Management and Business Development
• Demonstrate sales leadership for staff by playing an active role on the selling floor
• Continuously motivate the sales team to meet assigned sales and productivity goals
• Suggest in-store events and in-store incentives that will continue to grow the customer base, with particular emphasis placed on building a local market
• Uphold excellent customer service standards and monitor staff performance to ensure that the service level is maintained
• Provide recommendations and action plans in cooperation with the Retail Manager to develop sales for each product category and clientele
• Be aware of local trading environment, market trends and its impact on our sales, including competitors’ trading activities and business strategy
• Act as brand ambassador to strengthen/ build relationships and sales with VIP clientele, repeaters and new customers
• Work with SEA Marketing team to implement in-store marketing and promotional activities

Inventory Management
• Ensure proper inventory mix-matching to market needs and following Retail Manager instructions
• Review merchandise assortment on a regular basis. Plan and take necessary steps to optimize stock level and stock mix to reflect sales, buying trends and customer demands.
• Instruct and supervise staff in the correct execution of all company operating procedures, including merchandise receipt, pricing, counts and sales

Staff Management
• Hire, evaluate, train, position and discipline the staff in a manner consistent with Company policies to reflect business strategy and meet sales goals
• Responsible for the calculation of commission and incentives for the sales team
• Motivate, coordinate the work and coach the staff on “the floor” to achieve sales goals
• Encourage and support the individual development of staff and communicate to Retail Manager and SEA Management staff suggestions and needs; encourage exchange of ideas and creativity
• Promote and maintain harmonious staff relations
• Identify individual and team training needs and communicate these needs to Retail Manager and SEA Management
• Supervise staff and enforce Company policies while adhering to proper procedures regarding disciplinary action
• Ensure the proper management of the staffing roster to provide appropriate store coverage
• Coach and provide training to newly-joined staff
• Act as Task Force for the new store opening in SEA Market

Administrative Management
• Oversee all facets of store operation including billing, daily reconciliation reports, bank statements and sales reports to Retail Manager and SEA Office
• Take necessary actions to effectively control costs and ensure efficient operation in the store
• Implement and support all security measures
• Effective utilization of Retail Pro and its inventory management functions
• Discuss with Brand Manager to ensure appropriate assortment for the store
• Provide monthly qualitative and quantitative business/ HR reports as stipulated by Brand Manager and/ or Regional office
• Maintain good communication with the SEA and Regional teams, mall office, related outside parties

Communication and Reporting
• Inform Retail Manager of decisions and procedures relating to business issues made at the store level
• Inform Retail Manager of changes relating to business and competition issues in the Shopping Mall
• Obtain approval prior to the implementation of new programs or procedures

• Adhere to and support business, merchandise, marketing and HR strategies from Retail Manager/ SEA Management

Visual Merchandising
• Ensure that Visual Merchandising is consistent with Company standards to maximize sales and merchandise turnover
• Review in-store and window VM weekly in line with the given instructions
• Work with the Retail Manager and Regional VM on the installation of new window display and product launches

Others
• Any ad hoc duties or projects as per assigned

• Minimum 5 - 7 years of related experience in retail/luxury industry
• 2 years of managerial experience
• Bachelor’s degree
• Strong in commercial and customer service mindset
• Outgoing, dependable, and pro- active team player
• Good organizing and follow up skills
• Excellent interpersonal, communication and networking skills
• Ability to generate trust among both coworkers and clients
• Result driven, capacity to implement all needed initiatives and demonstrate commercial creativity
• Proficient in MS office, CRM and retail tools