Business Development and Partnerships Associate  

The Business Development and Partnerships Associate will support the company in building and operating a repeatable go-to-market system.

This associate-level role is ideal for someone who is organized, proactive, research-oriented, commercially curious, and interested in learning business development, partnerships, sales operations, and technology solutions.

Key Responsibilities

1. Business Development Support
   • Research target companies, industries, decision-makers, and potential client opportunities.
   • Build and maintain target account lists based on priority customer segments.
   • Support initial lead qualification by gathering information on business needs, company fit, decision-makers, timing, and potential opportunity value.
   • Prepare pre-meeting briefs for discovery calls, partner meetings, and client conversations.
   • Document meeting notes, client needs, objections, buying signals, next steps, and follow-up actions.
   • Coordinate sales follow-through for active opportunities.
2. CRM and Pipeline Management
   • Support CRM hygiene and reporting discipline across GTM activities.
   • Track leads, qualified opportunities, proposals, partner referrals, and follow-up schedules.
   • Prepare weekly or monthly pipeline updates for internal review.
   • Monitor stale opportunities and ensure follow-ups are not missed.
3. Partnerships and Referral Program Support
   • Build and maintain the company’s partner and referral tracker.
   • Research potential referral partners, strategic partners, collaborators, subcontractors, marketing partners, and ecosystem partners.
   • Coordinate follow-ups with potential partners and referral sources.
   • Document partner fit, collaboration type, referral status, next steps, and potential opportunity areas.
   • Assist in preparing materials that partners can use to understand and refer the company’s services.
   • Track partner-sourced opportunities and ensure proper follow-through.
4. Sales and Proposal Coordination
   • Support coordination between Product and Delivery Management, Engineering, Finance, and other relevant teams during opportunity assessment
   • Help ensure opportunities are reviewed for fit, delivery feasibility, commercial quality, and next-step readiness.
   • Assist in preparing proposal inputs, client background research, and opportunity summaries.
   • Track proposal status, client responses, pending requirements, and next actions.
   • Ensure commercial opportunities are properly documented before moving forward.
5. Market Feedback and Offering Validation Support
   • Document market feedback from client conversations, partner discussions, and commercial validation activities.
   • Capture customer pains, objections, buying signals, pricing feedback, and segment fit.
   • Support validation efforts for company-owned or emerging offerings, including productized services, AI-enabled packages, and venture/incubation concepts.
   • Prepare summaries of market learnings to support GTM, product, and leadership discussions.
6. Marketing and GTM Coordination Support
   • Coordinate with internal and external marketing partners, agencies, or freelancers when needed.
   • Support preparation of GTM materials such as company profiles, service one-pagers, product overviews, case study inputs, and campaign lists.
   • Help organize lead source tracking across referrals, partners, outbound activities, events, digital channels, and existing networks.
   • Assist in monitoring GTM activity and lead source effectiveness.

• Bachelor’s degree in Business, Marketing, Management, Entrepreneurship, Communications, Information Technology, or a related field.
• 1–3 years of experience in business development, sales support, partnerships, account coordination, marketing operations, customer success, or a related role.
• Strong research, documentation, coordination, and follow-through skills.
• Excellent written and verbal communication skills.
• Organized and detail-oriented, especially in tracking leads, next steps, and follow-ups.
• Comfortable using spreadsheets, CRM tools, productivity tools, and documentation platforms.
• Willingness to learn about technology solutions, digital transformation, software development, AI-enabled services, and business operations.
• Ability to work directly with senior leadership and coordinate across teams.