Marketing Campaigns & Promotions Lead  

Job Brief

The Campaign and Promotions Lead is responsible for managing and executing promotional campaigns that effectively communicate the brand’s message, engage the target audience, and drive business growth. This role involves overseeing the entire lifecycle of promotional activities, from conceptualization to performance analysis, ensuring that each campaign aligns with broader marketing strategies and business objectives. The Campaign and Promotions Lead also collaborates with cross-functional teams and manages external partnerships to ensure cohesive and impactful campaigns.

Duties & Responsibilities

1. Campaign Development

• Design and implement innovative promotional campaigns that align with the company’s marketing goals, enhance brand visibility, and drive audience engagement.
• Collaborate closely with the Creative Production Lead to ensure campaign materials align with brand messaging and are tailored to target audience preferences.

2. Strategy Formulation

• Develop strategic marketing plans for promotions that integrate with sales objectives and reflect market trends, ensuring that campaigns are aligned with business goals.
• Implement multi-platform lead development strategies to maximize campaign reach and engagement.

3. Team Management

• Lead, mentor, and manage a team of marketing professionals, providing guidance on campaign strategy, execution, and promotional content development.
• Foster a collaborative team environment, ensuring alignment across marketing, sales, and product teams to achieve shared goals.

4. Budget Management

• Oversee the budget for promotional campaigns, ensuring efficient allocation of resources to maximize effectiveness and return on investment.
• Track expenditures and adjust spending as necessary to meet budgetary and performance targets.

5. Performance Analysis

• Measure and evaluate the effectiveness of promotional campaigns using key performance indicators (KPIs), including engagement rates, impressions, web page views, and lead generation.
• Analyze data and provide recommendations for optimization and improved performance in future campaigns.

6. Collaboration and Cross-Functional Coordination

• Work closely with Sales, Product Development, and Customer Service teams to ensure marketing campaigns are fully integrated with business operations and support product launches and sales objectives.
• Coordinate with internal and external stakeholders to ensure cohesive and effective promotional efforts.

7. Vendor and Stakeholder Relations

• Manage relationships with external vendors, media agencies, and partners to secure promotional spaces, materials, and media placements.
• Negotiate contracts and maintain productive partnerships to ensure successful campaign execution.

8. Market Research and Insights

• Conduct thorough market research to stay informed of customer trends, competitor strategies, and emerging opportunities.
• Leverage insights to shape promotional strategies that resonate with target audiences and enhance campaign outcomes.

Education

• Bachelor's degree in Marketing, Business Administration, Communications, Advertising, or a related field
• Relevant certifications in digital marketing, Google Analytics, Meta Ads, or HubSpot are an advantage

Experience

• 3 to 5 years of experience in marketing, campaigns, or promotions
• At least 1 to 2 years in a lead, supervisory, or team management capacity
• Proven track record of planning and executing multi-channel campaigns end to end — from brief to launch to post-campaign analysis
• Experience in B2B marketing, technology products, SaaS, or enterprise solutions is a strong advantage
• Exposure to ERP, HRIS, cloud, or digital transformation industries is a plus

Technical Skills

• Campaign planning and execution across digital and traditional channels
• Proficient in social media marketing — Meta, LinkedIn, and other relevant platforms
• Working knowledge of Google Ads, Google Analytics, and SEO/SEM fundamentals
• Experience with email marketing platforms (Mailchimp, Klaviyo, or equivalent)
• Strong data literacy — can interpret campaign KPIs, engagement metrics, and pipeline data to drive optimization
• Budget management — experience allocating, tracking, and adjusting campaign spend
• Market research and competitive analysis
• Proficient in MS Office Suite — especially Excel and PowerPoint
• Familiarity with CRM tools (HubSpot, Salesforce, Lark, or equivalent)
• Experience with project management tools (Lark, Asana, Trello, or similar)
• Basic familiarity with creative briefing and review processes — able to direct and evaluate creative output without needing to design

Core Competencies

• Strategic thinking — connects campaign objectives to broader business and revenue goals
• Team leadership — leads, mentors, and develops a team of marketing professionals
• Cross-functional collaboration — works effectively with Sales, Product, and Customer Service teams
• Vendor and stakeholder management — manages external agencies, media partners, and suppliers
• Strong written and verbal communication skills
• Analytical and results-driven — evaluates performance against KPIs and recommends data-backed improvements
• Highly organized with strong attention to detail in execution, budgeting, and reporting

Behavioral Competencies

• Stays composed and solution-focused under pressure
• Adapts quickly when plans or priorities change
• Takes initiative — proactively identifies opportunities without waiting for direction
• Accountable for outcomes — owns both successes and underperformance
• Collaborative team player who can also work independently when needed

Work Setup

• Onsite — Quezon City
• Monday to some Saturday
• Some client or event engagements may be required