Marketing Manager  

Role Overview:

Position: Marketing Manager

Company: Destination Eats, Thailand

Brands Managed: Hooters, Hard Rock Cafe, Scoozi Pizza, and Big Boy.

Key Responsibilities:

Develop and execute integrated marketing strategies across digital, social media, offline channels, partnerships, and events to drive brand awareness, customer traffic, and sales growth.

Manage compelling content, seasonal campaigns, new menu launches, loyalty programs, and brand activations.

Utilize AI platforms and marketing tools for enhanced creativity, content creation, data analysis, and automation.

Oversee digital marketing efforts (SEO/SEM, influencer marketing, email, online delivery platforms) and coordinate with external agencies, media partners, and KOLs.

Collaborate with operations, F&B, and franchise teams while managing marketing budgets to deliver measurable ROI.

Monitor market trends, competitor activity, and guest insights.

Candidate Requirements:

5–7 years of marketing experience within the restaurant, F&B, or hospitality industry (QSR, casual dining, or branded restaurants).

Strong hands-on experience with AI platforms and marketing tools (e.g., ChatGPT, Midjourney, Canva, Adobe, automation, and data analytics).

Proven track record in digital marketing, social media, content creation, and campaign management, with multi-brand experience considered an advantage.

Possess strong project management, data analysis, and communication skills, along with a creative mindset.

Must be based in Thailand with a willingness to travel regionally as needed.