Growth Marketing Manager  

We're looking for a Head of Growth to build, lead and continuously improve our client acquisition function. This isn't a traditional marketing role. It is best suited to a highly experienced growth operator who is strong in both strategic leadership and hands-on marketing execution.

Purpose

• As Head of Growth, you will:
• Build, prove and scale a predictable, measurable client acquisition engine.
• Lead the Client Acquisition Team toward agreed acquisition and meeting targets.
• Deliver a consistent flow of qualified prospects and booked discovery meetings.
• Reduce reliance on the Managing Director for lead generation.

Key Responsibilities

• Go-to-Market & Positioning
• Own Clear's acquisition strategy for the Australian market.
• Define positioning, messaging and value propositions across service lines.
• Conduct market and competitor research to sharpen our pitch.
• Test recognition-first positioning and the free Clear Work Allocation Assessment.
• Identify new target industries, service verticals and market opportunities.
• Develop quarterly and annual growth roadmaps covering acquisition priorities, campaigns and strategic initiatives.
• Design and optimise lead magnets, assessments, calculators, webinars and other resources that generate qualified demand.
• Pipeline & Acquisition
• Own pipeline targets and track performance against them.
• Sharpen Progressive Trust Prospecting through the Managing Director's LinkedIn, making it more effective and less dependent on his personal time.
• Propose and test additional acquisition channels using clear benchmarks and return cases before launch.
• Brand & Content
• Direct content, social and website activity to strengthen credibility and generate demand.
• Review output for accuracy, brand consistency and alignment with Clear's positioning.
• Build thought leadership through the team.
• Funnel, CRM & Automation
• Own the marketing technology stack and recommend improvements across CRM, automation, AI, reporting and analytics.
• Own funnel design and automation strategy, including CRM workflows, lead scoring and nurture sequences.
• Lead CRM use for pipeline visibility and reporting.
• Assess the Marketing Automation Specialist role and oversee the phased transition from GoHighLevel to the Ignite app, auditing what actually needs to move.
• Team Leadership & Systems
• Lead the Client Acquisition Team and set agreed output targets for each member.
• Run regular one-to-ones and performance reviews, maintaining clear accountability.
• Align sales development, automation and content around shared acquisition goals.
• Build documented systems, SOPs and repeatable processes that reduce dependency on individuals.
• Ensure operational work is delegated and completed through the team.
• Performance & Reporting
• Own growth reporting across lead volume and quality, discovery-meeting show rates, cost per lead, cost per client, pipeline value and revenue influenced.
• Report performance to the Managing Director on an agreed cadence.
• Test and optimise acquisition channels using data and attribution.
• Document learnings from experiments and use them to guide future investment.
• Stakeholder Alignment
• Work closely with the Managing Director to turn client wins, losses and objections into marketing insights.
• Partner with Service Delivery, Operations and Recruitment to identify client feedback, operational insights and service improvements.
• Feed these insights back into targeting, positioning and messaging.
• Take on other growth and marketing leadership priorities as required by management.

Required Attributes

• Commercially minded, with a bias to measurable outcomes over activity. 
• A builder as much as a director, senior enough to own the thesis and lead a small team and willing to get into the work while the engine is unproven. 
• Return-disciplined. Reaches for cheap tests and proof before spend. 
• Brings new strategies to test and adjusts on the outcomes, rather than waiting for instructions or defending activity. 
• Structured and able to build systems and reporting, without being a detail-bound administrator. 
• Reliable on follow-through, so the team's operational work lands. 

Essential Experience

• Around seven years in strategic marketing, or a demonstrable equivalent, including at least two years leading a team. 
• A growth, demand generation or marketing leadership background, ideally in a business-to-business or services setting. 
• A track record of building a marketing-led acquisition engine and owning pipeline and revenue-influenced measures, not just activity metrics. 
• Working knowledge of digital marketing execution and marketing automation (CRM workflows, nurture sequences and funnels) enough to direct and judge the team's output. 
• Comfortable working remotely with an Australia-based leader and representing an Australian brand. 
• Fluent with Claude and other AI tools, which is part of how the team stays lean. 
• Experience in outsourcing, BPO or offshore-to-onshore marketing. 
• Proficient in Microsoft 365 and website management platforms such as Wix.