Trade Marketing Officer
CAMEL APPLIANCES MANUFACTURING CORP
- Manila, Philippines12th, 1202 Dasma Corp. Bldg., Manila, Metro Manila, PhilippinesManilaMetro ManilaPhilippinesPhilippines
- Full timeFULL_TIME
Posted 7 days ago and deadline of application is on 10 Dec
Recruiter was hiring 2 days ago
2026-10-12T01:29:58.862282+00:002026-12-10T16:00:00+00:00Job Description
- To develop Trade marketing plan in line with brand plan and sales channels.
- To develop planograms/ layouts at retail for merchandising the products
- To promote the products in store by right placement in category, out of category or extra displays
- To work with top retailers to make plans according to category roles in their stores
- Generate Comprehensive sell-out reports across regions, channels, and product category.
- Assess effectiveness and timeliness of implemented trade promotions.
- Oversees Training deck preparation and creation of educational materials
- Analyze product movement for key appliance
- Assess in-store execution and timeliness of promotions from a field perspective.
- Deliver training programs for promoters
- Conduct store visits and audits to ensure compliance with visual merchandising
- Manage some sales operation tasks
Primary Responsibilities
- Focus on developing promotional programs that attract business form wholesalers, distributors and retailers
- Category Management working with each brand manager (planogram, promotion, merchandising, communication) for key accounts or special projects.
- Utilizing planogram software to develop effective solutions for key accounts/ working with all assets available and developing new programs when needed including in-store merchandisers
- Identify category plans including range and merchandise proposals
- Development and execution of trade/ consumer promotions including pricing, sales estimates, operations liaison and POS development
- Recommend and develop local market promotion to promote sales
- Provide feedback to management on new product launches or re-launch activities
- Flawlessly execute launches to gain maximum distribution
- Proactively communicate and build relationships with the global Marketing teams
- Collect and disseminate Best Practices for profitable Trade Marketing Activities
- Work closely with Sales Team to ensure trade marketing strategies are aligned with sales objectives and revenue targets
- Work to develop trade communications – traditional and digital
Minimum Qualifications
- Bachelor's degree graduate, preferably in Fine Arts, Visual Communication Arts, Multimedia Design, or related fields
- Atleast 3 years experience in Trade Marketing
- Experience in a relevant industry preferable stationery, tory, household goods, fast moving consumer-goods (FMCG)
- Strong knowledge of Target Area retailers
- Category Management Skills
- Strong range management: Harmonization and rationalization
- Experience in analyzing and identifying trends to plan against results
- Prior experience with complex project management tasks
- Passion for art (at minimum an interest in art; ideally a Leisure Artist of Fine Art background)
Jobs Summary
- Job Level
- Associate / Supervisor
- Job Category
- Manufacturing and Production
- Educational Requirement
- Bachelor's degree graduate
- Office Address
- 1202 Dasma Corp. Bldg.
- Industry
- Electrical / Electronic Manufacturing
- Vacancy
- 1 opening
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About CAMEL APPLIANCES MANUFACTURING CORP
CAMEL Appliances Manufacturing Corporation is one of the leading manufacturers of household appliances in the Philippines. Incorporated on August 15, 1991, CAMEL was initially engaged in the design and manufacturing of electric fans. With an emphasis on quality, efficiency, research and development, CAMEL became successful in gaining a significant market share within a short period of time.
As the demand for CAMEL products increased, it expanded its product line to include industrial fans, exhaust fans, rice cookers, gas stoves, flat irons, toasters and weighing scales. In year 2005, CAMEL saw an opportunity to cater to the expanding washing machine market in the Philippines. The launch of CAMEL washing machines was very well received by customers and dealers alike. So in year 2006, CAMEL invested on more plastic injection facilities, washing machine moulds and equipment’s to start its local production of CAMEL washing machines. To date, CAMEL enjoys a big share of the washing machine and spin drier market in the Philippines.
In Year 2000, CAMEL was presented with the National Consumers Quality Award for the “Most Outstanding Appliance Brand”. In that same year, the company also received the award for being the “Best Appliance Brand” from the 18th Annual People’s Choice Award. In Year 2004, CAMEL was heralded as the “Most Outstanding Appliances Brand” by the Consumer League of the Philippines Foundation, Inc. In Year 2005, CAMEL received four different industry awards, one of which was the Asia-Pacific Excellence Award (APEA) for the Most Outstanding Kitchen and Home Appliances Brand. From Year 2010 to 2012 CAMEL bagged Global Brand’s “Most Outstanding Appliance Brand”. In Year 2012, CAMEL received the “Best Household Washing Machine Brand” for the fifth year in a row and the Silver Seal for “Best Electric Fan Brand” from Consumers League of the Philippines Foundation.
Today, CAMEL Appliances has earned its spot as one of the top corporations in the Philippines and has been accorded with various awards for twelve consecutive years. Its dedication to quality and excellence is further attested by being one of the first few companies in the country to be granted the highly coveted ISO 9001:2008 certification last March 2015 by SGS Phils., Inc.
To succeed in this competitive industry, great products need to be complemented with affordable cost and good service. That is why all 800 individuals behind CAMEL Appliances are dedicated to offering the best quality without compromising cost and time while providing maximum value to our customers through world-class services.