Campaigns, Marketing, and Events Head  

Summary of Work Activities and Responsibilities:

The Campaigns, Marketing, and Events Head leads the development and execution of integrated campaign, marketing, and event strategies that support the University’s resource mobilization and alumni engagement initiatives.

The role translates advancement priorities into coherent campaigns, communication strategies, and activation platforms, ensuring that messaging, channels, and events function as an integrated system that drives awareness, participation, and support. It ensures alignment of all initiatives with the University’s mission, Jesuit identity, and institutional priorities.

Main Duties and Responsibilities:

I. Campaign Strategy and Integration

• Keeps abreast of trends, best practices, and emerging platforms in campaign, marketing, and events.
• Develops and implements integrated campaign strategies that support fundraising and alumni engagement priorities.
• Aligns campaign directions with institutional priorities and advancement objectives
• Establishes campaign objectives, timelines, and success metrics.

II. Marketing and Communications Strategy and Execution

• Develops and leads integrated marketing and communication strategies that support campaign objectives, advancement priorities, and alumni engagement initiatives.
• Defines messaging frameworks, communication approaches, and audience targeting strategies to ensure that advancement initiatives are clearly positioned and effectively communicated, in coordination with the University Marketing and Communications Office.
• Monitors and evaluates the effectiveness of marketing and communication strategies, using performance data and audience insights to refine approaches and improve outcomes.
• Serves as the coordinating point on communication requirements, ensuring that communication approaches are compliant with institutional guidelines and aligned with campaign strategies and advancement priorities.

III. OUDAA Events and Engagement Activation

• Oversees the development and execution of an integrated events strategy that supports marketing and campaign objectives, advances fundraising and donor development, and supports alumni engagement initiatives.
• Designs and manages a portfolio of events as coordinated touchpoints across the stakeholder lifecycle—supporting awareness-building, participation, cultivation, and stewardship.
• Establishes event objectives and success metrics aligned with campaign, fundraising, and alumni engagement goals.
• Represents the University in campaign- and event-related engagements, as delegated.

IV. Section Management

• Sets direction and performance standards for the Campaigns, Marketing, and Events Section, ensuring alignment with priorities, advancement strategies, and institutional goals.
• Assesses the overall performance of the Section through analysis of campaign outcomes, marketing effectiveness, and event performance, and integrates insights into continuous improvement initiatives.
• Oversees the development of Section-level policies and provides input to the development of Office-wide policies.
• Ensures that the Section is adequately resourced and equipped to deliver its functions effectively.
• Provides leadership in the development and engagement of the Section.

V. Performs other related duties as may be required by the immediate supervisor and authorized representatives.

Education and Experience Requirements:

• Bachelor’s Degree in Communication, Marketing, Public Relations, or related fields
• With at least five (5) years of relevant experience in communications, marketing, or events management
• With at least three (3) years of experience in supervisory or leadership role
• Experience in a higher education or nonprofit setting is an advantage