Ads and Content Officer
Apsara Furniture Manufacturing Corporation
- Quezon City, Philippines88, Calavite, Paang Bundok, Quezon City, Metro Manila, PhilippinesQuezon CityMetro ManilaPhilippinesPhilippines
- Full timeFULL_TIME
Posted 10 hours ago and deadline of application is on 31 Jan
Recruiter was hiring 12 days ago
2026-01-22T06:53:09.080827+00:002026-01-31T16:00:00+00:00Job Description
Job Summary
The Ads and Content Officer is responsible for planning, creating, and executing marketing content and paid advertising campaigns to drive brand awareness, engagement, leads, and sales. This role manages day-to-day Meta (Facebook & Instagram) ad operations and ensures all content is consistent, on-brand, and aligned with promotional objectives. The officer will monitor performance, analyze results, and continuously optimize campaigns and content strategies.
Key ResponsibilitiesPaid Advertising (Meta Platforms)
- Plan, launch, and manage Facebook & Instagram ad campaigns for awareness, engagement, messages, leads, and sales/conversions
- Build and manage campaign structure including audience targeting, budget allocation, creatives, copy, and placements
- Monitor ad performance daily and optimize campaigns through creative testing, audience testing, and budget adjustments
- Analyze ad metrics such as CTR, CPM, CPC, CPA, ROAS, leads, and conversions
- Prepare weekly and monthly performance reports with insights, trends, and optimization recommendations
Content Planning & Creation
- Develop and manage a content calendar aligned with promotions, seasons, and product priorities
- Create and publish marketing content including:
- Product highlights
- Promotional posters
- Short-form videos (Reels / TikTok-style content)
- Testimonials and FAQs
- Write compelling captions with strong hooks and clear calls-to-action (CTAs) focused on engagement and conversion
- Ensure content accuracy, correct pricing, and consistency with brand tone and guidelines
Collaboration & Support
- Coordinate with internal teams for product information, pricing, availability, and promo mechanics
- Support live-selling and marketing campaigns by preparing scripts, offer lines, and visual materials
- Monitor competitor activities and recommend content and ad strategies to stay competitive
- Maintain organized files and documentation for creatives, captions, and ad performance results
Minimum Qualifications
Qualifications
- Bachelor’s degree in Marketing, Communication, Business, Multimedia Arts, or a related field (preferred)
- Fresh graduates with a strong portfolio are encouraged to apply
- At least 1–2 years of experience in Facebook/Instagram ads, content creation, or e-commerce marketing
- Results-driven mindset with a strong sense of accountability for performance outcomes
- Honest, reliable, and professional in handling brand assets, budgets, and data
Jobs Summary
- Job Level
- Entry Level / Junior, Apprentice
- Job Category
- Sales and Marketing
- Educational Requirement
- Bachelor's degree graduate
- Office Address
- Calavite 88, 1114 Quezon City, Philippines
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About Apsara Furniture Manufacturing Corporation
Apsara Furniture Manufacturing Corporation is one of the Philippines’ leading homegrown furniture manufacturers and direct importers, with nearly 30 years of craftsmanship experience. We specialize in producing high-quality, affordable, and stylish furniture for Filipino homes through our flagship brand AF Home. Our product range includes sofas, beds, cabinets, tables, chairs, bean bags, pet products, mattresses, and more—built using modern machinery and crafted by skilled local furniture makers.
What We Do
Manufacturing: Upholstery, cabinetries, metal fabrication, foam production, and assembly lines.
Importing: High-quality materials and innovative furniture designs from global suppliers.
Retail & E-commerce: Nationwide distribution through malls, outlets, online platforms, and our official website.
Interior Fit-Out: Through our sub-brand Dreambuild Design Studio, we provide full interior design, supply, and installation services for residential and commercial projects.
Our Brands
AF Home – Affordable, eco-friendly furniture for modern Filipino homes
Easy Space – Space-saving and multifunctional furniture
Beanie MNL – Premium bean bags & comfort products
Mr. Chuck PH – Stylish pet products
Dreambuild Design Studio – Interior design & fit-out services
Our Values
Craftsmanship: We proudly support local makers with decades of experience.
Sustainability: We use recycled wood, water-based glue, and eco-friendly materials.
Innovation: We continuously upgrade our processes with semi-automatic machines and modern design.
Customer-Centered: We build products designed for real Filipino lifestyles.
Growth & Opportunity: We invest in training and developing our people.
Why Work With Us?
✔ Fast-growing multi-brand company
✔ Stable 30-year manufacturing business
✔ Opportunities to learn, grow, and lead
✔ Supportive work culture and family-oriented environment
✔ Exposure to manufacturing, retail, design, e-commerce, and tech systems
✔ Career advancement across multiple brands & departments
Company Locations
Main Office & Warehouse: 88 Calavite St., Brgy. Paltok, Quezon City
AF Home Stores: SM North EDSA, SM Dasmariñas, San Pedro Laguna (and more expanding)
Dreambuild Showroom: (Greenhills opening soon)
Our Mission
To make quality, stylish, and sustainable furniture accessible to every Filipino home.
Our Vision
To become the leading home and lifestyle ecosystem in the Philippines—empowering local makers, elevating Filipino living spaces, and bringing world-class designs to every household.