Copywriter  

Adarna House is in need of a creative, curious, and highly organized Marketing Executive / Junior Copywriter who loves storytelling. In this role, you will immerse yourself in our books to produce compelling social media, web, and advertising content that resonate with readers. You will work within our creatives team to bring campaigns to life and steward Adarna House’s voice and mission in our content.

Responsibilities include:

Content Planning

• Read and analyze Adarna House (and related imprints) books to identify key themes and compelling marketing angles.
• Develop creative concepts for social media content across multiple Adarna House brands.
• Conduct basic research on social media trends and our markets.
• Participate in brainstorming sessions and contribute fresh campaign ideas.

Copywriting

• Write high-quality marketing copy across a range of mediums including: social media captions, video scripts, event scripts, blog articles, email newsletters, ad copy, website copy, press releases, retail signage, and other marketing materials as needed.
• Work with the creatives team to produce printed marketing materials such as brochures, signage, tarps, and other collaterals.
• Review and edit content for clarity, accuracy, grammar, and effectiveness.

Brand Stewardship

• Assist in marketing events and campaigns as necessary.
• Help continue to develop the Adarna House, Anino Comics, Apop Books, or A Plus voice and ensure its consistent use in all written content.

You will succeed in this role if you can

• Be entrusted with crafting a monthly social media content plan factoring in event promotions, new title announcements, and informative organic content.
• Consistently produce both creative ideas and effective ideas for social media and other marketing campaigns.
• Maintain a deep understanding of Adarna House’ titles and communicate their value to the right audiences.

• Bachelor’s degree in Marketing, Communications, Journalism, English, Creative Writing, or a related field.
• Proficient writing in English and Filipino.
• Excellent communication skills and ability to describe / explain creative concepts.
• Solid understanding of storytelling and social media.
• Ability to take creative direction, write according to brief, and effectively revise according to feedback.
• Must be creative, organized, mature, adaptible, and with attention to detail.
• Passion for books, literacy, and education is a plus.