Digital Media | Business Development Head
ABS-CBN Star Cinema
- Quezon City, PhilippinesGround Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, PhilippinesQuezon CityMetro ManilaPhilippinesPhilippines
- Full timeFULL_TIME
Job closed.
Job Description
Position Summary
The Head, Digital Media/Business Development shall be responsible for providing clear business strategies and directions for digital business of ABS-CBN Movies Ecosystem.
Duties and Responsibilities
- Manage business revenue performance for digital business (ex. P&L, revenue streams, cost assessments, efficiencies)
- Integrate internal efforts to develop and deliver digital products / execute digital campaigns
- Work with teams from other business units and partners for shared digital products/campaigns
- Look for new digital revenue streams as relevant to the Movies Ecosystem business
- Define guiding principles for client engagement strategies and campaign roadmaps based on overall business directions for the Movies Ecosystem
- Serve as thought leader for Movies ecosystem product development
- Plan and define how Movies ecosystem can synergize with other business units
- Work with internal teams and external partners to understand requirements and deliver as per project roadmap
Digital business development of Movies Ecosystem
- Strategic direction, P&L management, KPI management (Growth, revenue, process efficiency, 360 integration, platform management)
- Productization- Monetization of content on digital
- Discovery of new digital revenue streams
Digital campaigns within scope of Movies Ecosystem
- Planning and implementation of strategic initiatives and tactical campaigns
- Planning and implementation of assigned executions for shared campaigns with other business units (close coordination with other LOBs and partners
Day-to-day management of platforms and digital content publishing of Movies Ecosystem
- Direction setting, management, maintenance of Movies Ecosystem digital platforms (current, future)
- Aligning digital content to overall digital business plan and campaign roadmaps
- Oversee digital video production (Revenue potential for Movies Ecosystem)
- Oversee content publishing (For website, have to shift from lead generation to revenue potential)
- Oversee socials publishing and community management
- Oversee management of Star Cinema YouTube, Star Cinema Website, Star Cinema Facebook and SNS (Social Networking Service)
Minimum Qualifications
- Graduate of Mass Communication, Business Management, Marketing or any related course.
- With at least 5 years of solid work experience in Digital Marketing in a managerial capacity
- Actual exposure to work that involves crafting of strategies/synergy for digital products and initiatives
- Strong business acumen
- Working knowledge in Social Networking Sites (Facebook, Instagram, Twitter, etc.) management and digital platforms management (Websites, etc.)
- Good grasp of work flow for web development, web publishing, online community management, social media management, web graphic design and web/digital video production
- Background in project management
- Outstanding presentation skills
- Excellent written and oral communication skills
Perks and Benefits
- Paid Holidays
- Paid Vacation Leave
- Paid Sick Leave
- Maternity & Paternity Leave
- Retirement Benefit Plans
- Life Insurance
- Medical / Health Insurance
- Medical, Prescription, Dental, or Vision Plans
- Employee Discounts
Required Skills
- Project Management
- Digital Marketing
- Social Media Management
Preferred Courses
- Mass Communication
- Business Administration [Marketing & Advertising Management]
Jobs Summary
- Job Level
- Mid-Senior Level / Manager
- Job Category
- Sales and Marketing
- Educational Requirement
- Bachelor's degree graduate
- Recruiter response to application
- Sometimes
- Office Address
- Ground Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines
- Vacancy
- 1 opening
About ABS-CBN Star Cinema
Experience Life through Movies
ABS-CBN Film Productions, Inc. or Star Cinema is one of the leading Filipino Film production and distribution outfit. It has produced more than 240 films in various genres that suit the preferences of Filipinos of all ages and background from anywhere in the world.
As of 2015, Star Cinema has captured more than 83% of the theatrical market share. More than half of its total releases reached and exceeded the 200M mark in the box office with Sisterakas (2012) and It Takes a Man and a Woman (2013) earning more than 400M worldwide. Girl, Boy Bakla, Tomboy has reached more than 400M at the box office becoming the highest grossing Filipino movie of all time.
Star Cinema continues to dominate the industry by producing multi-awarded and box office movies that set the trend in Philippine cinema.