SEO Content Strategist  

Remote | Full-Time

About Us
We are a fast-growing digital entertainment and content platform serving audiences across Asia. Our focus is on delivering engaging sports, lifestyle, and interactive content experiences through web and mobile platforms.

Organic search is a core growth channel for the business, and we are investing heavily in building a strong, sustainable SEO foundation that drives long-term audience growth and engagement.

The Opportunity
We are looking for an SEO Content Strategist to lead and develop our organic search strategy. In this role, you will work closely with the CMO and collaborate with a small in-house team to strengthen our search presence and expand our content reach.
This role is ideal for someone who enjoys shaping strategy, improving existing processes, and building scalable content systems that generate meaningful audience growth. You will help develop the roadmap for SEO performance while guiding the team in executing a high-quality content strategy.

What You Will Own

• Content pillar and topical cluster architecture, keyword frameworks, and search intent strategy across English and other regional languages
• Editorial calendar planning aligned with seasonal sports events, cultural moments, and high-interest topics
• Content brief standards and quality benchmarks for all SEO content production to ensure strong search intent alignment and topical authority
• A structured audit of existing blog content to identify opportunities to improve, consolidate, update, or expand content
• Strategic direction and mentoring for the SEO Manager, including line management of the Junior SEO Writer
• Oversight of external partners and agencies, ensuring a focus on quality backlinks and strong domain authority
• SEO performance reporting to leadership, with organic audience growth and engagement as primary KPIs
• Collaboration with MarTech and IT teams to translate SEO needs into technical requirements and support proper implementation

Why Join Us

• Direct collaboration with the CMO and the opportunity to influence core growth strategy
• The chance to build and shape a scalable SEO framework in a fast-growing digital platform
• A supportive and collaborative team environment
• Fully remote and flexible working arrangements
• Competitive compensation aligned with digital media and technology market benchmarks

What We Are Looking For

Essential

• Minimum of 5 years of SEO experience, including at least 2 years in a senior or strategic role
• Proven experience developing SEO content strategies, including content pillars, topical clusters, briefs, and audits
• Strong understanding of Google's Helpful Content system and E-E-A-T principles
• Technical awareness across core SEO disciplines and familiarity with how AI-powered search, generative search, and AI Overviews are shaping content visibility
• Hands-on experience with tools such as Ahrefs or SEMrush, Google Search Console, and GA4
• Experience mentoring or guiding junior team members and working collaboratively with agencies

Desirable

• Experience working with sports, entertainment, or high-traffic consumer content platforms
• Familiarity with South Asian markets and mobile-first user behaviour
• Multi-market SEO experience across different regions or languages