Export Marketing Brand Manager  

What you'll do:

With breakthrough strategic thinking on category, consumer, brand & customer to build & support an ambitious growth vision for International markets with focus on North America & Middle East. You will also lead the activation & innovation of the brand strategy across consumer-facing channels building MNC’s presence & equity in the markets.

• Development & implementation of the Country Brand Marketing Plan

  • Brand identity strategy & implementation

  • Lead in innovation, activation, advertising & promotion for the deployment of Brand Marketing Plan and budget

  • Lead external agencies & multi-functional team to implement plans & monitor the performance of the support plans

  • Lead ongoing analysis & review of consumer, category, channel/customer, and competitive information as part of brand performance assessment and identifying growth opportunities

• Product Development - Innovation & Renovation

  • Spearhead product development projects, including product innovation & renovation with strong market potential

  • Lead launch management, building launch plans, customer sell-in, legal and regulatory confirmation

  • Manage new product launch assessment and deployment in the local market, including P&L, pricing, place and positioning

• P&L ownership

  • Analyze brand Profit and Loss (P&L) and drive the profitability of the brand

  • Input to financial updates and monitor key indicators and drivers of brand performance (6Ps). Recommend solutions and implement improvements to meet annual targets

• Source Supply Chain coordination (PH, TH, OEM)

  • Input to volume forecasting working with Sales

  • Manage timelines & coordination for product launches

• Team collaboration

  • Build productive working relationships with Sales, Finance, QFI as well as global shared services (Consumer Insights, Category Champions) & external partners & ad agencies to manage brand’s day-to-day operations

• Experience in brand/product management/marketing in the consumer goods industry, preferably with multi-cultural team. Experience in:
• Delivering topline and marketing KPIs (driving share and penetration)
• Managing agencies, digital channels and programs
• Developing and implementing effective and integrated brand plans
• Strong love for consumers/shoppers, immersed & always curious in the world of the consumer, intimately understanding consumers current needs and identifies future needs
• Experience in End-to-end marketing management, ability to understand the big picture, comfortable with details and managing the operations
• Has handled cross functional projects and budget management
• Ability to multitask and enjoy working in a fast-paced environment, coordinating with a multi-cultural team from different locations in the world
• Has Agile, proactive, creative, high growth mindset