Business Development Specialist | Emerging Channel  

Key Responsibilities:

1. Market Research and Analysis:

• Conduct thorough market research to identify new and emerging channels of distribution within the industry
• Analyze competitive trends, competitive strategies and landscape and consumer trends for channel expansion
• Develop strategic plans and initiatives to capitalize on identified opportunities

1. Strategy and Planning:

• Assist in developing strategic plans to explore and integrate new distribution channels, aligning with the company’s growth objectives.
• Collaborate with internal teams to ensure that new channels are viable and complement existing sales and marketing strategies.

1. Partnership Development:

• Help identify potential partners for new distribution channels and assist in negotiating partnership agreements
• Maintain relationships with new and existing partners to ensure continuous growth and mutual benefits.

1. Cross-functional Team Collaboration:

• Work closely with marketing and seller’s success to tailor campaigns and product offering for new distribution channels.
• Provide insights and recommendations based on market intelligence and channel feedback
• Coordinate with supply chain team to integrate new channels into the overall sales strategy

1. Continuous Improvement and Innovation:

• Stay updated of industry trends, technological advancements, and market dynamics to continuously identify new channel opportunities
• Encourage, drive and contribute to innovation and experimentation to adapt strategies and tactics; exploring creative solutions to changing business development challenges
• Proactively identify areas for improvement and implement solutions to optimize business outcomes

1. Performance Monitoring and Reporting:

• Monitor, prepare and present performance reports of distribution channels and effectiveness and ROI
• Provide insights and recommendations for enhancing channel performance.
• Reviews and summarizes initiative performance reports & stewarding action plans in support of the weekly/monthly management routines
• Monitor business development processes and make recommendations to improve systems/processes

• Bachelor’s degree in Business, Marketing, Communications, or a related field.
• +2 years of experience in business development, sales, or similar role with focus on developing new channels of distribution
• Strong Analytics and strategic thinking skills
• Experience in negotiating and managing partnerships
• Proficient in market research and data analysis tools

Preferred Skills:

1. Effective verbal and written communication is essential for building and maintaining relationships with potential partners
2. Deep understanding of distribution channels, market trends, and consumer behavior
3. Ability to work collaboratively across teams and with external partners
4. Strong organizational and project management skills
5. Innovative thinker with the ability to identify and pursue new opportunities.