Marketing Manager | iWantTFC
ABS-CBN Corporation
- Quezon City, PhilippinesQuezon City, Metro Manila, Ground Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, PhilippinesQuezon CityMetro ManilaPhilippinesPhilippines
- Full timeFULL_TIME
Job closed.
Job Description
A Marketing Manager with iWantTFC is responsible for planning and developing strategies, implementing, and managing digital and offline activations for the platform to benefit the long-term value of the brand. He/She creates campaigns that drive conversations, resonate with target audiences, and bring users to iWantTFC and sustains continued usage.
- Planning, developing and leading campaigns to drive brand awareness as well as build a fan base for the platform
- Driving user growth through acquisition campaigns
- Reducing churn through retention campaigns
- Positioning iWantTFC Originals and making them relevant
- Positioning iWantTFC as the platform with most ABS-CBN content
- Leading creative media planning that is impactful
- Planning, organizing, executing program launches
- Working on campaigns that increase relevance of titles and thematic curation on the platform
- Creating unique/disruptive campaigns that drive buzz and may be viral
- Working with cross-functional teams to put up integrated marketing campaigns
- Defining KPIs and key results areas for campaigns
- Monitoring campaigns and analyzing data gathered
- Keeping abreast of entertainment marketing trends
Minimum Qualifications
- At least 5 years’ experience as a marketing manager or digital marketing manager; with experience in developing campaigns from the ground up – positioning, audience targeting, media strategy, art/creatives, and timelines/roadmaps
- Background in entertainment marketing a plus
- Creative and strategic
- Data-savvy
- Clear, concise communication skills
- Knowledgeable about different varieties of entertainment content especially Filipino programs, movies, etc.
- Familiarity with ABS-CBN content a plus
- Fan of pop culture and aware of goings-on in local Filipino entertainment scene
- Disciplined in managing his/her own time
- Adheres to deadlines
- College degree in Marketing/Digital Marketing, Communications, Business
Required Skills
- Digital Marketing
- Content Marketing
Preferred Courses
- Business Administration [Marketing & Advertising Management]
- Communication
- Marketing
Jobs Summary
- Job Level
- Mid-Senior Level / Manager
- Job Category
- Sales and Marketing
- Educational Requirement
- Bachelor's degree graduate
- Recruiter response to application
- Always
- Office Address
- Ground Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines
- Industry
- Entertainment / Film / News and Current Affairs / Public Service / Publishing / Digital, etc.
- Vacancy
- 1 opening
- Website
- https://careers.abs-cbn.com/
About ABS-CBN Corporation
ABS-CBN is considered one of the country’s leading media and entertainment companies, with service offerings across the different platforms of media, servicing a wide array of customer segments.
As an organization, ABS-CBN affirms its mission of being in the service of the Filipino and all of its stakeholders worldwide. The company is driven to pioneer, innovate and adapt as it continues to provide information, news and entertainment that connects Filipinos with one another and with their community - wherever they may be. ABS-CBN is firmly committed to pursuing excellence.
ABS-CBN’s line of businesses include:
• Content Production and Distribution is comprised of content exhibition on free terrestrial television (TV), cable channels and on-line streaming platforms; global operations; films or movies; music; narrowcast; digital; print and on-line publications; and live events and concerts.
• News and public affairs programs; News delivery platforms
• The company delivers television programming outside of the Philippines to over 3 million viewers in North America, the Middle East, Europe, Japan, Australia, Canada, and other countries in Asia, through the internet and the Company’s global distribution platform, TFC, using DTH satellite service, cable television channels, IPTV, mobile applications and video streaming services.
• Films
• Music
• Digital
• Live events and concerts
• Cable and broadband
Teams working in ABS-CBN live out these core values, collectively called “The Kapamilya Way”:
• Service Orientation
• Meritocracy
• Excellence
• Teamwork and Partnerships
• Teaching and Learning
• Honesty, Integrity, and Respect