Content Creator  

As a Content Creator, your main responsibility is to help the company reach the target audience by delivering both useful and appealing online information about our company and products. You will produce marketing copy to advertise our products, write blog posts about industry-related topics and promote our content on social media. You will also utilize other digital avenues to promote our company such as newsletters, e-mail/SMS blasts, etc.

Job Responsibilities

• Researching industry-related topics
• Preparing well-structured drafts using digital word processing and publishing platforms
• Creating and distributing marketing copy to advertise our company and products
• Interview industry professionals and incorporate their views in blog posts
• Write, edit and publish content for the web, mailings, and other formats.
• Edit and proofread written pieces before publication
• Conduct keyword research and use SEO guidelines to optimize content
• Promote content on social networks and monitor engagement (e.g. comments and shares)
• Identify customers’ needs and recommend new topics
• Coordinate with marketing and design teams to illustrate articles
• Measure web traffic to content (e.g. conversion and bounce rates)
• Update our websites as needed
• Adhere to and adjust the content calendar to reflect strategy and availability.

• BSc in Marketing, Communication, English, Journalism or relevant degree/field
• Experience with digital publishing and generating traffic and leads for new business
• Proven 1-2 years of work experience as a Content Creator, Copywriter or similar role
• Portfolio of published articles
• Hands-on experience with Content Management Systems (e.g. WordPress)
• Excellent writing and editing skills in English
• An ability to fact-check long-form content pieces
• Time-management skills
• Familiarity with SEO