Media Planner  

Media Strategy & Planning

• Develop integrated media plans based on client objectives, target audiences, and budget.
• Recommend channel mix (digital, social, programmatic, traditional, influencer, etc.) tailored to campaign goals.
• Analyze market trends, audience insights, and competitor activities to inform planning.

Campaign Execution & Optimization

• Coordinate media bookings, placements, and trafficking of campaigns across platforms.
• Work with vendors and media partners to negotiate rates and secure cost efficiencies.
• Monitor campaign performance and provide ongoing optimizations to improve ROI.

Collaboration & Communication

• Partner with creative and account management teams to ensure strategic alignment.
• Communicate effectively with external media partners and platforms.
• Present media strategies, rationales, and performance reports to clients and internal stakeholders.

Reporting & Analytics

• Prepare post-campaign reports highlighting insights, results, and recommendations.
• Track KPIs such as reach, impressions, engagement, conversions, and cost efficiency.
• Leverage analytics tools (e.g., Google Analytics, Ads Manager, DSP dashboards) to measure success.

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 2–4 years of experience in media planning/buying, preferably within an agency or digital-first environment.
• Strong understanding of digital media platforms (Google, Meta, TikTok, programmatic, influencer marketing) and traditional media planning.
• Proficiency in media tools such as Nielsen, ComScore, or similar is an advantage.
• Strong negotiation, analytical, and presentation skills.