Senior Digital Marketing Specialist  

Area of Responsibility:

Digital Marketing Strategy and Execution

• Lead SEO initiatives to improve website rankings, traffic, and lead generation.
• Plan, execute, and optimize paid advertising campaigns across platforms like Google Ads and LinkedIn.
• Develop and oversee content marketing strategies to align with business objectives.
• Manage and execute social media strategies, ensuring consistent brand presence and engagement.
• Plan, execute, and optimize email marketing campaigns, automation workflows, and lead nurturing campaign, ensuring alignment with lead generation goals.

Lead Management and Reporting

• Oversee lead tracking and reporting in CRM systems (e.g., Microsoft Dynamics 365).
• Align with sales teams to optimize lead scoring, qualification, and pipeline performance.
• Generate and analyze lead management reports, offering actionable insights to improve conversions.

Analytics and Optimization

• Monitor and report on KPIs across SEO, paid campaigns, email, and social media.
• Use data insights to refine strategies and enhance campaign performance.
• Present regular updates to leadership on successes, challenges, and recommendations.

Leadership and Collaboration

• Support the Marketing Team Lead in overseeing team operations and decision-making.
• Mentor junior team members to foster growth and skill development.
• Coordinate cross-functional marketing efforts to ensure alignment with company goals.

Education

• Bachelor’s degree in Marketing, Digital Marketing, Business, or a related field.

Work Experience

• At least 5–7 years of experience in digital marketing, with proven expertise in SEO, paid advertising, social media, and email marketing.
• Strong experience in developing and executing content marketing strategies.
• Hands-on experience with tools such as Google Ads, LinkedIn Campaign Manager, Google Analytics, Microsoft Dynamics 365 Marketing (Customer Insights – Journeys), HubSpot, or similar platforms.
• Has leadership experience of at least 2 years, handling junior team members to foster growth, skill development, and team operations.

Soft Skills

• Solid organization and time management skills with excellent ability to manage multiple tasks equally, whilst meeting deadlines in a fast-paced environment.
• Has a good sense of initiative and is able to work well with a team.
• Someone who champions open communication and objective feedback communication.
• Has a strong attention to detail.