Brand Assistant  

Ginebra San Miguel Inc. (GSMI) is the maker of the world’s largest selling gin Ginebra San Miguel, and the hard liquor arm of San Miguel Corporation (SMC), the largest and most diverse conglomerate in the Philippines. GSMI has produced some of the most recognizable brands in the Philippine liquor market including the world’s no. 1 selling gin Ginebra San Miguel, GSM Blue, GSM Blue Flavors, Ginebra San Miguel Premium Gin, Antonov Vodka, Primera Light Brandy, and the market leader in the Chinese wine category Vino Kulafu. Ginebra San Miguel, the company’s flagship product was first produced in 1834 by a family-owned distillery in Manila, making it the Philippines’ pioneering gin. GSMI’s partnership with SMC that started in August 1987 paved the way for wider distribution and the introduction of a Philippine branded gin to the world. GSMI operates five bottling facilities strategically located throughout the Philippines – Cabuyao, Laguna; Sta. Barbara, Pangasinan; Cauayan City, Isabela; Ligao City, Albay; and Mandaue City, Cebu. Among GSMI’s subsidiaries are Distileria Bago Inc. (DBI), a distillery located at Bago City, Negros Occidental and Thai San Miguel Liquor Co., Ltd. (TSML), a distillery and bottling facility located in Kanchanaburi, Thailand, which produces beverage-grade alcohol and liquor products for local distribution. GSMI ensures that consumers have immediate access to its liquor products through its vast distribution network. In line with its commitment in providing only the highest quality of liquor products to its consumers, GSMI’s facilities and its subsidiaries have garnered numerous quality accreditations including the International Organization for Standardization, Good Manufacturing Practice, and Hazard Analysis and Critical Control Points. GSMI continues the tradition of excellence of its flagship Ginebra San Miguel, expanding its brand portfolio with new and diverse products that cater to the evolving tastes of the market.