Sales Unit Manager  

The Sales Unit Manager is responsible for leading, guiding, and developing a high-performing sales team to achieve and exceed organizational sales targets. This role involves setting clear sales goals, creating effective strategies, analyzing performance data, and coaching sales professionals and other team members to optimize productivity and results.

The Sales Unit Manager also plays a key role in building and maintaining strong customer relationships, ensuring a high level of customer satisfaction, and identifying new opportunities for business growth. This position requires a proactive leader with strong decision-making capabilities and the ability to motivate and inspire a diverse team.


Roles and Responsibilities

Achieve Sales Revenue Targets

• Lead the team to meet or exceed overall sales goals.
• Track sales performance and implement actions to close gaps.

Improve Opportunity-to-Win Conversion Rates

• Guide the team in effective prospecting, qualification, and deal closing.
• Monitor pipeline health and address obstacles impacting conversion.

Manage Individual and Team Quota Attainment

• Set clear quotas and review performance regularly.
• Provide coaching and support to ensure consistent achievement.

Develop and Execute Strategic Sales Plans

• Create and refine strategies based on data, customer insights, and market trends.
• Align team initiatives with core KPIs and organizational priorities.

Strengthen Customer Relationships

• Maintain high customer satisfaction and identify growth opportunities.
• Support the team in upselling, cross-selling, and retention efforts.

Coach and Develop the Sales Team

• Deliver ongoing training, mentoring, and performance feedback.
• Build a high-performance culture focused on continuous improvement.

Analyze Sales Data for Decision-Making

• Track KPIs such as revenue achievement, conversion rates, and quotas.
• Report insights that guide strategic and operational adjustments.

Collaborate Across Departments

• Work with marketing, operations, and other teams to support sales initiatives.
• Share market and customer feedback for product and service enhancement.

• Leadership and Supervision – Ability to inspire, guide, and manage team members effectively.
• Strategic Thinking – Capable of creating long-term plans to achieve business goals.
• Communication – Strong verbal and written communication skills for internal and external interactions.
• Interpersonal Skills – Build rapport and maintain positive relationships with clients and team members.
• Decision-Making / Judgement – Make sound, data-driven decisions in a timely manner.
• Performance Management – Skilled in evaluating and improving team performance.
• Team Management – Capable of coordinating, supporting, and developing team members.
• Adaptability – Flexible and responsive to shifting priorities and market conditions.
• Relationship Building – Ability to cultivate strong client and stakeholder relationships.
• Emotional Intelligence – Understand and manage personal and team emotions to maintain a productive environment.