CUE Group

We’re a global digital company supported by industry leaders and world-class investment institutions

We’re dedicated to boosting digital growth of businesses, industries, and governments through the use of modern technologies like Big Data and AI.

Adhering to the philosophy of "Data Drives Growth, Technology Leads Development," we prioritise R&D and emphasise a pragmatic approach to delivering significant value to clients.

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Proprietary AI and Big Data Platform: We offer comprehensive digital solutions for Brand, PR, and Creative Strategy with expertise in Big Data Capabilities for advertising and e-commerce operations.

Comprehensive Digital Capabilities: We provide proprietary AI algorithms, visual analytics, and big data analytics. This covers digital infrastructure across businesses, new retail, and smart space solutions.

Extensive Industry Experience: Our vast digital ecosystem covers various categories and business needs. We provide closed-loop digital commercialisation solutions for IP development and management, gaming, and esports.

CUE Digital International Phil. Branch

The Role

We are seeking a creative and detail-oriented Copywriter to join our team. As a Copywriter, you will craft engaging, persuasive, and on-brand content across various platforms. Your work will play a key role in communicating our brand's message, driving customer engagement, and achieving marketing goals.

Key Responsibilities

<ul>
	<li>Content Creation:

	<ul>
		<li>Develop compelling copy for websites, social media, email campaigns, advertisements, brochures, and other marketing materials.</li>
	</ul>
	</li>
	<li>Brand Alignment:
	<ul>
		<li>Ensure all content aligns with the brand's tone, style, and messaging guidelines.</li>
	</ul>
	</li>
	<li>Campaign Support:
	<ul>
		<li>Collaborate with marketing teams to brainstorm and execute creative campaigns.</li>
	</ul>
	</li>
	<li>Market Research:
	<ul>
		<li>Understand target audiences and tailor content to their preferences and needs.</li>
	</ul>
	</li>
	<li>Editing and Proofreading:
	<ul>
		<li>Review and refine content to ensure clarity, consistency, and grammatical accuracy.</li>
	</ul>
	</li>
	<li>SEO Integration:
	<ul>
		<li>Optimize content with relevant keywords to improve search engine rankings.</li>
	</ul>
	</li>
	<li>Collaborative Work:
	<ul>
		<li>Work closely with the marketing team to understand project requirements, provide creative insights, and ensure the visual assets align with the overall marketing strategy.</li>
	</ul>
	</li>
	<li>Wireframes and Prototypes:
	<ul>
		<li>Create wireframes, mockups, and prototypes for campaign materials, ensuring a user-friendly experience.</li>
	</ul>
	</li>
	<li>Research and Trends:
	<ul>
		<li>Stay updated with the latest creative trends, tools, technologies, and best practices in the industry.</li>
	</ul>
	</li>
	<li>Project Management: 
	<ul>
		<li>Manage multiple projects simultaneously, ensuring all are completed on time and meet the highest quality standards.</li>
	</ul>
	</li>
	<li>Communication:
	<ul>
		<li>Present creative concepts and ideas to stakeholders and incorporate their feedback into the final output.</li>
	</ul>
	</li>
	<li>Asset Management:
	<ul>
		<li>Maintain organised files and assets for easy access and collaboration with team members.</li>
	</ul>
	</li>
	<li>Quality Assurance:
	<ul>
		<li>Ensure all copy work is error-free, meet the project requirements, and are delivered on time.</li>
	</ul>
	</li>
</ul>

 

This is a hybrid work setup wherein the hired employee is expected to attend meetings and events within Metro Manila.

Copywriter

Hashtag Interactive is an award-winning marketing collaborator for companies looking to stand out amid the digital noise. 

Together, we curate and create campaigns and strategies that speak to your audiences and meet your targets on the other side of the screen.

Hashtag Interactive: A digital marketing agency optimised for a digital-centric world. Your digital marketing, social media, and content strategy partner in Singapore and Southeast Asia.

Hashtag Interactive

Job Mission:

The Digital Copywriter is a master wordsmith responsible for crafting engaging and persuasive content that will help our clients achieve their goals. You will work closely with other creatives and our Accounts team to develop content that is aligned with our clients' brand identity and target audience.

 

Expected Outcomes

First 90 Days

<ol>
	<li>Familiarise yourself with the work process. Two-pronged: 
	<ul>
		<li>Within the Content team: How tasks are distributed within the team and approvals</li>
		<li>Within the larger organisation: Get to know the Design and Animation team, and who you need to talk to get the results you need</li>
	</ul>
	</li>
	<li>Familiarise yourself with the Accounts teams. This involves knowing:
	<ul>
		<li>Which Accounts teams handle which projects</li>
		<li>Which AEs handle each account</li>
	</ul>
	</li>
	<li>Familiarise yourself with the accounts you’re working on</li>
	<li>Familiarise yourself with all the projects that the Content Team is working on</li>
</ol>

 
Day-to-Day Expectations:

<ol>
	<li>Must know how to conceptualise and craft copy on the assigned accounts</li>
	<li>Can deliver output on time and on standard, with minimal revisions</li>
	<li>Knows the work process so you know who to collaborate with, get approvals from or ask questions of</li>
</ol>

This measures the ability to express thoughts in an organized structure.

Syntax

This test unit measures the ability to paraphrase by choosing key ideas from a sentence and identifying good paraphrased versions of a sentence

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Copywriter

Digital Copywriter