Amare Group is a builder of consumer brands designed for the Philippine market.

We focus on creating products that solve real problems and work as intended in real conditions. Every brand we build is grounded in clarity, discipline, and respect for the customer.

We don’t rely on hype or shortcuts. We rely on execution, accountability, and consistency. 

Amare Group Inc.

How We Work

Every piece of copy we ship - ad, landing page, email, influencer brief - has a reason behind it. Why this big idea. Why this angle. Why this hook. Why this story. Why this format. Each one is testing a hypothesis. None of it is guesswork.

You'll be writing every day. Writing output is a guardrail. Defended reasoning is the standard. The hard part is upstream: studying what's worked, tracing winners back to the decisions behind them, and deciding which patterns to repeat or retire.

If you can't explain why a hook exists, it's not ready. If you can't trace a winner back to the decisions behind it, you can't repeat it. We're hiring for the thinking that produces the work.

 

Job Description/KPI

Copywriting (you set the bar by example)

<ul>
	<li>Write ad scripts (hooks, bodies, CTAs) AND standalone hooks for hook stacks, across video and static, across all formats: UGC, influencer, customer interview, street interview, etc.</li>
	<li>Write the social copy that runs with every ad: primary text, headlines, and descriptions.</li>
	<li>Write landing pages that convert cold traffic, plus influencer briefs and scripts.</li>
	<li>Develop new concepts, angles, and hooks based on performance data and competitor research.</li>
	<li>Apply Zenith's thinking model to every piece of copy (Big Idea, Approaches, Leads, 8-stage psych journey).</li>
	<li>Build and maintain personal and team swipe files; produce reference assets the team studies and learns from.</li>
	<li>Write in Taglish and Tagalog. Bisaya output as needed.</li>
</ul>

Quality Gate (you protect the bar)

<ul>
	<li>Review all team copy before launch: ad scripts, landing pages, influencer briefs.</li>
	<li>Rewrite weak work and explain every change tied to the thinking model and data.</li>
	<li>Set the bar for what enters the editing pipeline; weak copy does not pass through.</li>
	<li>Run weekly creative reviews and maintain the team's quality standards doc.</li>
	<li>Read and interpret performance metrics (hook rate, hold rate, CTR, CPA, contribution margin) to inform what gets gated and why.</li>
	<li>Build hypotheses for new tests based on what is fatiguing, what is winning, and where gaps exist.</li>
</ul>

Working with the Team and Marketing Head

<ul>
	<li>Brief editors on intent and tone for each script; hand them production-ready copy.</li>
	<li>Sync weekly with the influencer lead on script supply (volume, angle mix, format coverage).</li>
	<li>Daily async copy review with the Marketing Head; apply notes tied to the framework.</li>
	<li>Weekly 1-on-1 with the Marketing Head on creative strategy and review.</li>
	<li>Weekly performance review against KPIs.</li>
</ul>

Kalibrr Job Search

Featured Jobs

Top 50 Employers Jobs

Remote Jobs

Hybrid

Fresh Grads

All Jobs

New Jobs

Internship and Junior Level Jobs

High Paying Jobs

IT and Software

Sales and Marketing

Accounting and Finance

Senior Level Jobs

Direct Response Copywriter & Quality Lead