Senior SEM & Paid Ads Specialist  

About the Company:

A role at our member company is an opportunity to be part of an organization with decades long history and a bright future. Its their mission to provide people with the most technically advanced and fashionable comfort shoes available. They are incredibly committed to bringing customers only the best brands of comfort shoes from around the world. They are a driven group of people that has great dynamic work culture and innovative mindset.

Primary Function:

A SEM & Paid Ads Specialist is responsible for planning, implementing, and executing all PPC marketing campaigns. Continuous improvement will require the individual to accurately interpret keyword and ranking research and measure different aspects of performance depending on the campaign type.

Responsibilities:

• Keep up with cutting edge industry trends and tools that provides more accuracy, efficiency and additional insights
• Generate regular reports that measure key metrics such as ad spend, ROAS, campaign engagement, etc. and share with internal stakeholders as needed
• Present clear, succinct, and actional reports for the Marketing Team and for all levels of the organization, including the CEO
• Continuously improve and enhance reports as well as identify and create new ones from observations and hypothesis
• Manage all digital ad platforms that will be used to attract, capture, and convert prospects into customers
• Develop new or adjust existing campaigns that drive higher conversions for the intended stage of the sales funnel or customer journey
• Assist in managing product feed for different platforms and campaigns
• Perform detailed keyword research and customer trends
• Coordinate with creative team to create diverse media mix of ad assets to increase engagement and conversions of display ads
• Discover, evaluate and test new ad platforms and paid ad agencies or 3rd party
• Coordinate with cross-functional teams to optimize experiences
• throughout the acquisition funnel to drive conversions and lead generation
• Crosscheck marketing data form Google Ads against Google Analytics and Shopify data with a small acceptable margin of error
• Research competition, investigate benchmarks, and provide suggestions for improvement

Benefits:

HMO

SSS

Pag-ibig

Phi-health

Leave Credits upon regularization

13th Month Pay

WORKING HOURS: 9am to 6pm Manila Time

• At least 5 years of work experience in a similar role within an eCommerce environment using Shopify
• Certification and proficiency with Google Ads, Microsoft Advertising,
• Facebook Business Manager and other Ad platforms
• Experience with creating and managing different ad types from search, display, social, remarketing, shopping, etc.
• Experience in running A/B and multivariate experiments
• Deep understanding and familiarity of current tracking methods such as UTM, pixel, cookies, tags etc.
• Able to check and review integrity of product feeds
• Experience in creating audience segments for enhanced targeting
• Familiarity with automation and integration tools to improve efficiency
• Technical knowledge in HTML, CSS, and web programming
• Ability to coordinate across different time zones and to work remotely
• Strategic thinker with strong analytical and technical skills and the ability to make recommendations based on data insights
• Strong presentation and communication skills
• Ability to work in a fast-paced and changeable environment, balancing multiple priorities, and ensuring high-quality outcomes
• Strong work ethic and contributes a very professional attitude towards all aspects of work