Enterprise Marketing Manager
Sky Cable Corporation
- Quezon City, PhilippinesABS-CBN Compound Mother Ignacia Avenue , Quezon City, Metro Manila, PhilippinesQuezon CityMetro ManilaPhilippinesPhilippines
- Full timeFULL_TIME
Expired 4 years ago
2020-04-29T16:00:00+00:00Job closed.
Job Description
Responsibilities:
- Determines customers' needs and desires by specifying the research needed to obtain market information.
- Recommends the nature and scope of present and future product lines by reviewing product specifications and requirements; appraising new product ideas and/or product or packaging changes.
- Assesses market competition by comparing the company's product to competitors' products.
- Provides source data for product line communications by defining product marketing communication objectives.
- Obtains product market share by working with Sales Director to develop product sales strategies.
- Assesses product market data by calling on customers with field sales people and evaluating sales call results.
- Provides information for management by preparing short-term and long-term product sales forecasts and special reports and analyses; answering questions and requests
- Facilitates inventory turnover and product availability by reviewing and adjusting inventory levels and production schedules.
- Brings new products to market by analyzing proposed product requirements and product development programs; preparing return-on-investment analyses; establishing time schedules with engineering and manufacturing.
- Introduces and markets new products by developing time-integrated plans with sales, advertising, and production.
- Determines product pricing by utilizing market research data; reviewing production and sales costs; anticipating volume; costing special and customized orders.
- Completes operational requirements by scheduling and assigning employees; following up on work results.
- Maintains product management staff job results by counseling and disciplining employees; planning, monitoring, and appraising job results.
Minimum Qualifications
The Enterprise Marketing Manager shall be primarily responsible for developing effective communication plans and go to market (GTM) initiatives to promote the assigned brand/segment based from market research data on customers’ desires and needs.
Qualifications:
- College Graduate of any four year course
- 2-5 years marketing management of broadband products
- With technical know-how on product management, pricing and positioning and business portfolio management
Jobs Summary
- Job Level
- Mid-Senior Level / Manager
- Job Category
- Sales and Marketing
- Educational Requirement
- Bachelor's degree graduate
- Recruiter response to application
- Always
- Office Address
- ELJ Communication Center, ABS-CBN Compound Mother Ignacia Ave, Diliman, Quezon City, Metro Manila, Philippines
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About Sky Cable Corporation
ABOUT SKY
SKY Cable Corporation is the pay television and broadband arm of ABS-CBN, the Philippines’ leading media and entertainment company.
Since introducing cable television to Filipinos in 1990, it has become a frontrunner in pay TV and broadband services that offer rich content that entertain, educate, inspire, and offer experiences to Filipinos, whom it considers as its Kapamilyas.
Today, it serves Filipinos through various products under SKYdirect, SKY Fiber, and SKYcable.
SKYcable is a Pay TV service offering HD cable TV with top-notch programming and the widest selection of channels on offer by any cable provider; and SKY Fiber, a high-speed broadband for the home and beyond.
SKYdirect, now in over one million homes nationwide, brings SKY’s superior brand of cable entertainment options to more areas, beyond the urban centers via direct-to-home television technology.
SKY serves the business community through SKYBIZ, Its corporate and commercial arm, which delivers content (SKYcable) and connectivity (SKY Fiber) services to any business of any size.