Data Analyst  

Who you are

You have a passion for what you do and would like your work to make a difference. You know social media like the back of your hand and you know how digital natives behave online and what makes them tick. You feel energized by data for solving real-world problems and telling an inspiring and impactful story. You are seeking a role that allows you to be the leading authority in creating a data-driven culture, and bringing out insights from websites and social media data. You love the power of metrics and tracking user behaviors, and relish the opportunity to test personal intuitions.

You’d also like to join a team where the culture is extremely entrepreneurial and innovative. If you thrive in a dynamic, fast-paced, and team-oriented environment, you’ll feel right at home at Rappler.

The Role: In a Nutshell

We are looking for a Data Analyst with an interest in social media management and analytics, market research, or statistics to be a part of the analytics team. The team supports a myriad of audience intelligence programs which may include marketing, social listening, audience nurturing, and user experience. Our work is used to create insight and enable the development of hypotheses and theories on what behaviors, social connections, and content sensitivities drive demand to ultimately predict what our readers will like. We are currently leading the way by using big data techniques to deepen the digital analytics capability. Ideal candidates will have strong analytical skills and a passion for educating people on the meaning of data.

What You Will Do

• Analyze and advance the framework of our measurement strategies to efficiently measure the business, improve outcomes, and enable close reader relationships
• Create digital reporting that visualizes measurement strategies elegantly and succinctly
• Collect and analyze user behavior through online experiments (A/B testing), benchmark studies, lab studies, and surveys
• Design experiments to drive A/B and multivariate testing models that use statistics to predict the outcome of future product changes
• Work with designers, product managers, engineers, and marketing to prioritize research opportunities in a fast-paced, rapidly changing environment.
• Understand and incorporate complex technical and business requirements into research.
• Advocate research findings to diverse audiences through written reports and oral presentations.
• Assist the business users, editorial, and sales with interpreting results and understanding business implications.
• Aggregate data and prepare clear, concise recommendations to shape audience-nurturing activities.
• Conduct project-based research or modeling to dive for a deeper understanding of customer cohorts.
• Reveal what our users need from our products by conducting primary research and exploring the behaviors and motivations of our users.
• Inspire change at all stages of product development by delivering exciting oral, written, and visual presentations about our findings.
• Evaluate all the features contributing to user experience, providing expertise, collaborating internally, and occasionally leading projects.
• Know when and why you use specific research methods, approaching problems using the research goal as a driving factor towards research planning and method selection
• Actively monitor and analyze research, data, and trends from internal sources, academic research, and industry-published reports to inform and improve our research methods
• Effectively and intelligently influence the iteration of designs by pinpointing key data points from testing, reviews, etc.
• Present and communicate research and analysis clearly and effectively across various organizations in any format required.
• Leverage analytics tools and techniques to measure success, present opportunities, and support decision-making and prioritization

What You Will Need

• Bachelor’s degree in communication, marketing, statistics, math or related degree, with interest in the fields of web analytics, customer loyalty, product management, social media, or behavioral sciences.
• Intellectual curiosity with willingness and desire to learn a new environment and tools to advance your own knowledge and our analytics practice.
• Exhibit a high level of expertise working with multiple data sources/reports to analyze performance and make recommendations.
• Preferably with experience in managing websites or social media communities.
• Data savvy with some experience in statistical tools, document database, data visualization, and analytics tools.
• Knowledge of statistical methods, regression, and predictive modeling methods a plus.

Soft Skills Needed for Success

• Strong communication in English and Tagalog, (verbal/written/presentation), and listening skills who can present complex information in a clear and compelling manner.
• Exhibit effective time management and organizational skills. Billable time experience a plus.
• Comfortable in a very fast-paced environment with a strong bias towards action to achieve results.