Brand Manager | Pasay  

This position is responsible for developing the strategic and annual brand plans for managed brands to meet set brand targets in compliance with the annual budget. The incumbent is accountable for building the brand equity and image of the assigned brand(s), and to liaise closely with all relevant personnel to ensure the right execution of brand guidelines and successful implementation of all planned brand activities within agreed budget and timing. The position will work closely with Digital Marketing Champion in the overall strategy and execution of digital marketing platforms and campaigns locally.

Key Responsibilities and Job-Related Characteristics:

• Responsible to develop and implement marketing strategies for managed brands which will generate sales volume/revenue in compliance with budget as well as build brand awareness.
• Ensure the brands are managed smoothly via close coordination among marketing, trade marketing, sales and logistics etc. brand champion.
• Develop, implement and monitor promotional, digital, and media campaigns, and to coordinate with various departments to ensure the activities are efficiently executed.
• Monitor and control marketing spending against budget & plan.
• Analyze the market information through competitors’ activities, pricing, product potential, market research etc., and devise brand strategy and promotion programs in line with brand group’s direction.
• To manage the relevant advertising / public relations/ research / digital companies in delivering quality and professional services.
• Provide guidance & monitor the sales team and distributors in communicating a coherent brand identity in merchandising and promotion activities.
• Maintain a good relationship with brand owners.

Job Requirements :

• Degree holder with formal business qualifications or equivalent
• Minimum 5 years working experience in marketing.
• Experience in liquor, luxury or FMCG industry is a plus
• Excellent command of spoken and written English
• Good command of MS Office

Personal and behavioral skills:

• Excellent critical thinking and analytical skills
• Organized, with strong result orientation
• Entrepreneurial mindset, resourceful and proactive
• An energetic and outgoing person who enjoys the nightlife
• Excellent interpersonal and communication skills
• Team player with the adaptive mindset
• Positive attitude