Marketing Specialist  

As a Marketing Specialist, your main responsibility is to oversee the company’s overall marketing efforts. You will be an integral part of the development and execution of marketing plans to reach targets from brand awareness to product promotion. Ultimately, your goal is to deliver effective marketing programs that will help our reputation and growth.

Responsibilities

• Conducting market research to find answers about consumer requirements, habits, demands and trends
• Brainstorming and developing ideas for creative marketing campaigns
• Assisting in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
• Liaise with external vendors to execute promotional events and campaigns
• Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
• Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)
• Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
• Undertake individual tasks of a marketing plan as assigned
• Analyze current and past marketing data to help determine overall marketing strategy.
• Assist with the development and writing of marketing materials, such as plans, recommendations, and presentations

• BSc/BA in marketing, communications or equivalent
• Proven experience as a marketing specialist or similar role
• Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
• Demonstrable experience in marketing data analytics and tools
• Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords etc.)
• Knowledge of HTML, CSS and web development tools (e.g. Dreamweaver) desired
• Well-organized and detail oriented
• Exceptional communication and writing skills
• Commercial awareness partnered with a creative mind
• Well-versed in specialized marketing concepts, principles, and tactics.