PR and Brand Manager  

As a Public Relations/Brand Manager, your main responsibilities are to nurture a strong industry network, to increase awareness and to develop an enviable corporate image by developing and executing effective communication and media relations programs.

You will uncover consumer insights and deliver innovative marketing campaigns. You will also generate strategies that grow market share and brand’s reputation, improve customer experience and drive growth.

Job Responsibilities

• Coordinate all public relations activities
• Develop a marketing communications plan including strategy, goals, budget and tactics
• Manage media inquiries and interview requests
• Create content for press releases, byline articles and keynote presentations
• Monitor, analyze and communicate PR results on a quarterly basis
• Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis
• Build relationships with thought leaders to grow industry awareness
• Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them
• Translate brand strategies into brand plans, brand positioning and go-to-market strategies
• Establish performance specifications, cost and price parameters, market applications and sales estimates
• Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
• Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
• Monitor product distribution and consumer reactions
• Align the company around the brand’s direction, choices and tactics

• BA/MA degree in Marketing, Advertising, Communications or a related discipline
• Proven working experience in public relations and brand management required
• Proven track record designing and executing successful public relations campaigns at both a local and national level
• Strong relationships with both local and national business and industry media outlets
• Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews
• Exceptional writing and editing skills
• Solid experience with social media including blogs, Facebook, Twitter, etc.
• Event planning experience
• Excellent understanding of the full marketing mix
• Experience in identifying target audiences and devising campaigns that engage, inform and motivate
• Up-to-date with latest trends and marketing best practices
• Comfortable working with numbers, metrics and spreadsheets