Digital Analytics
GoTo Company
- South Jakarta, IndonesiaPasaraya Blok M Gedung B Lt. 6, Jalan Iskandarsyah II No.7, RW. 2, Melawai, Kebayoran Baru, South Jakarta, Jakarta, IndonesiaSouth JakartaJakartaIndonesiaIndonesia
- Full timeFULL_TIME
Job closed.
Job Description
- Manage online campaigns, reporting and analytics in all digital and social media channels
- Ensure accuracy and attention to detail in all phases of digital tracking: data collection, data processing and reporting
- Pull data from Facebook, Twitter, Instagram, Google Analytics, SEO/SEM and other sources and aggregate results into a proprietary database
- Analyze, measure and interpret digital and social media KPIs with the ability to deliver insights in a constructive and concise manner
- Monitor activity on an ongoing basis to identify optimization opportunities
- Provide a holistic view of media impact across channels and product properties in order to tie campaign performance together across paid, owned and earned platforms
- Implement ad-hoc projects to build data resources, enhance reporting and deliver cross-campaign analytical insights
Minimum Qualifications
- Bachelor’s degree in media communications, marketing, statistics, business or related field
- 3-5 years of relevant experience is required
- Functional knowledge of online and social media metrics and third party reporting tools; familiarity with web technology and web analytics
- Comfortable with hands-on involvement with data retrieval, aggregation, manipulation, analysis and insight generation (data mining)
- Ability to analyze raw data, identify trend drivers, draw conclusions and summarize actionable recommendations
- Positive, diplomatic, self-starter, results-oriented, and enthusiastic about problem solving
- Passion for using data to answer questions and an insatiable curiosity for new media platforms
- Excellent verbal and written communication skills, with ability to convey technical findings in a way that is digestible
- Advanced skills in Microsoft Excel is a must
- Excellent knowledge of industry measurement data sources
- Data visualization skills a plus, e.g. Tableau
Jobs Summary
- Job Level
- Associate / Supervisor
- Job Category
- Sales and Marketing
- Educational Requirement
- Bachelor's degree graduate
- Recruiter response to application
- Once in a while
- Office Address
- Pasaraya Blok M Gedung B Lt. 6, Jalan Iskandarsyah II No.7, RW. 2, Melawai, Kebayoran Baru
About GoTo Company
GoTo Group is the largest digital ecosystem in Indonesia, with a mission to “empower progress” by offering technology infrastructure and solutions that help everyone to access and thrive in the digital economy. GoTo’s ecosystem comprises of on-demand transport, e-commerce, food and grocery delivery, logistics and fulfillment, and financial services through the Gojek, Tokopedia and GoTo Financial platforms.