Data Analytics Ventures Inc. (DAVI)
Data Analytics Ventures Inc. (DAVI)

Loyalty Marketing Head  

Data Analytics Ventures Inc. (DAVI)

  • Pasig, Philippines
    30F, Topaz Rd, San Antonio, Pasig, Metro Manila, Philippines
    Metro Manila
  • Full timeFULL_TIME

Posted 2 months ago and deadline of application is on 29 Nov

Recruiter was hiring a day ago


Job Description

A Loyalty Marketing Head will be responsible for:

  • Growing the member base means leading the work on Acquisition initiatives in collaboration with the Go Rewards Partnerships team - to ensure that we are [1] recruiting the non-member customers of our partners and saturating their customer base, [2] driving awareness and equity of Go Rewards and our strategic partners, and [3] constantly optimizing Cost Per Acquisition.

  • Nurturing the member base means leading the work on Engagement initiatives - to ensure that we are [1] increasing member activity and transaction frequency in our partners, [2] making members transact with more partners, [3] growing the Customer Lifetime Value, [4] constantly optimizing promos and offerings, and [5] growing Service Fee revenues.

  • Strengthening the Go Rewards App - to ensure that we are [1] sharpening the Go Rewards App’s value proposition & valuable use cases, [2] building a customer-centric UEx, [3] growing the Go Rewards App’s Monthly Active Users, and [4] evaluating business cases for tech builds.

  • Crafting the best GR member experience - to collaborate with the Data Governance team, ensuring that we are [1] protecting members interests and [2] upholding compliance to the Data Privacy Act as well as collaborating with the Customer Success team, ensuring member satisfaction.

  • Optimizing marketing effectiveness and efficiency - to harness Digital Marketing, Media Investments, On-ground Activations, and Content Production, as well as calibrating & managing budgets.

Minimum Qualifications

  • Graduate of Bachelor's Degree in Marketing Management, Business Administration, Commerce, or other related courses
  • With 10 Years of relevant experience in Loyalty Marketing,Brand Management, Digital Marketing, and Content & Communications Production, with 5 Years in Managerial Capacity
  • Familiar with CRM Tools
  • Adept in Cross-Functional Collaborations
  • Must be Data - Driven , Insgithful, Go- Getter, and with Growth Mindset
  • Strong Business Acument
  • Possesses Excellent Communication and Presentation Skills

Perks and Benefits

  • Work from HomeWork from Home

Jobs Summary

Job Level
Mid-Senior Level / Manager
Job Category
Sales and Marketing
Educational Requirement
Bachelor's degree graduate
Recruiter response to application
Office Address
Robinsons Cyberscape Gamma, Ruby and Topaz Roads, Ortigas Center, Pasig City
Information Services
1 opening

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About Data Analytics Ventures Inc. (DAVI)

Data Analytics Ventures, Inc. (DAVI) offers products and services that perform deep-dive data analysis on brands, consumer behavior, and market demands. DAVI uses rich data foundations to navigate and unlock patterns that will enhance business processes and, thus, ensure friction-free experiences for customers. DAVI’s platform can identify the right price, promotional campaigns, and product assortment. At DAVI, data is the key to identifying customer patterns and insights. More than just crunching numbers amidst evolving market landscapes, the company aims for meaningful engagement and sustainable growth that will accelerate discovery and action for businesses. DAVI helps businesses get a deeper understanding of their brand and category performance. The company's insights help them determine growth drivers and opportunities, improve decisions and calibrate business objectives and actions. DAVI is a foresight-driven company with a diverse mix of industry leaders and up-and-comers who are well-versed in strategic leadership, data innovation, e-commerce, business development, technology, and growth marketing in its operations. The people at DAVI aim for precision in everything they do. DAVI advocates a culture of excellence and knowledge-sharing among its people. Each one is expected to be the very best at what they do and serve as mentors to their colleagues. DAVI gives its people the chance to be part of the wave of the future, as the data industry continues to evolve rapidly. They are empowered to chart the trajectory of their career and have access to programs that help them continuously upskill. As such, the company seeks people who are passionate about uncovering the value and opportunities behind data.

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