Marketing Supervisor
ABS-CBN Creative Programs Inc.
- Quezon City, PhilippinesGround Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, PhilippinesQuezon CityMetro ManilaPhilippinesPhilippines
- Full timeFULL_TIME
Job closed.
Job Description
Create and implement effective promotional campaigns and events that increase customer satisfaction and earnings in alignment with the CPI brands’ marketing strategy. He or she will also supervise a team.
DUTIES AND RESPONSIBILITIES
Customer Satisfaction:
- Create and implement effective 360 marketing promo initiatives for the assigned CPI brand (i.e. Metro brand, ANC X brand, etc.) based on the brand’s objectives, Marketing strategy, and budget to increase affinity and brand following.
Earnings Improvement:
- Works with the brand’s Business Manager or Brand Head to create unique and creative events that will strengthen and drive revenue for the brand.
- Lead the smooth and organized implementation of events that will ensure customer satisfaction, this includes:
- Creation of CE and P&L for the event
- Closing event deals
- Sponsors execution
- Mount events within the approved budget; initiate ways to keep costs within budget (strategic partnerships, barter deals, etc.)
Re-engineering the Business Process:
- Maximize daily output through effective time management.
- Create a system to organize and implement deliverables efficiently, minimize delays, prevent unnecessary expense and avoid customer dissatisfaction.
Synergy:
- Initiate cross-promotion opportunities and brand alliances across ABS-CBN platforms and other partners that will aid in marketing assigned CPI brand-related events and products.
Minimum Qualifications
- A graduate of Mass Communication, Journalism, Advertising, Marketing, or any marketing-related course.
- At least 1 year of previous work-related experience required, but 2 years of previous work experience is preferred.
- With excellent interpersonal skills, time management, and organizational skills, multitasking skills, verbal and written communication skills.
- Able to work in a team fostered environment.
- Able to thrive under pressure and adapt to a flexible schedule.
- Excellent computer skills including Microsoft Office applications.
- Strong analytical and planning skills;
- Good communication and presentation skills;
- Excellent problem-solving skills;
Perks and Benefits
- Paid Holidays
- Paid Vacation Leave
- Paid Sick Leave
- Maternity & Paternity Leave
- Life Insurance
- Medical / Health Insurance
- Employee Discounts
Required Skills
- Marketing Communications
- Events Management
Preferred Courses
- Mass Communication [Broadcast-Journalism]
- Business Administration [Marketing & Advertising Management]
- Communication
Jobs Summary
- Job Level
- Associate / Supervisor
- Job Category
- Sales and Marketing
- Educational Requirement
- Bachelor's degree graduate
- Recruiter response to application
- Once in a while
- Office Address
- Ground Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines
- Vacancy
- 1 opening
About ABS-CBN Creative Programs Inc.
With its range of content spanning from various passions and interests catering to a vast number of viewers, the Creative Programs Inc. (CPI) team has continued to be the leading content creator for the affluent Filipino viewers. The subsidiary has two main functions namely, it (1) manages, operates and delivers channels as well as it (2) promotes the CPI channels to cable operators exploring the new leverages on new revenue opportunities through their channel distribution section.
CPI continues to cater to a particular target audience producing programs such as Hero and Balls to Lifestyle Network, Myx, Jeepney and their still number one cable channel in the country, Cinema One. These programs are carefully managed, combining foreign acquired programs and local productions. Aside from delivering the most-awaited programs, shows, and teleseryes, CPI has also continued to excel in mounting events which the advertisers and viewers have highly anticipated. Such programs would include Lifestyle Network's Summer Soul, Myx Mo by Myx, Cinema One Originals and Hero's Face Off.