Mobile Marketing Specialist
Canva Solutions, Inc.
- Makati, PhilippinesLegaspi village, Makati, Metro Manila, PhilippinesMakatiMetro ManilaPhilippinesPhilippines
- Full timeFULL_TIME
Job Description
Canva has over 10 million monthly active users across 190 countries and as we continue to scale in numbers, we also aim to reach our users on the most convenient platform. In 2016, we launched our iPhone application enabling users to create beautiful designs on the go, followed by the release of the Android app in November 2017. In 10 months the Android app has been downloaded over 10 million times.
We are looking for a Mobile Marketing Specialist that will work on effectively scaling mobile projects and processes. This involves communicating directly with our users through push notifications and in-app messages; by making the app more discoverable on the app stores; engaging and educating through valuable content, and running relevant marketing campaigns.
What you'll do...
- Launch experiments and campaigns that will push conversion, activation, and retention rates.
- Responsible in monitoring and optimizing app channels and its content.
- Work with designers to improve app store conversion by experimenting with app store assets including screenshots, feature graphics and video.
- Create and execute mobile marketing strategies and implement best practices
- Assist in layout curation, elevation, testing and conduct layout research and requests
- Monitor app store reviews, in-app feedback, and cascade important information to respective teams
- Own and improve mobile projects and processes
Minimum Qualifications
You'll love this role if you have...
- At least 2-3 years of mobile marketing background
- Solid project management skills
- Basic knowledge in data analytics
- Outstanding written and verbal communication skills
- Able to work in a fast paced environment and ensure timely delivery of content
- Great stakeholder management
Nice-to-haves:
- Knowledge in SEO, ASO marketing and growth strategies
- Experience in using app analytics platforms (e.g. SensorTower, MobileAction, AppAnnie, Localytics etc.)
- Experience in writing and running push notification or email campaigns in platforms such as Leanplum, Braze/Appboy, Mailchimp etc.
- Social media marketing background
- A passion for creativity and design is a definite plus!
Perks and Benefits
- Paid Holidays
- Paid Vacation Leave
- Paid Sick Leave
- Paid Bereavement/Family Leave
- Maternity & Paternity Leave
- Medical / Health Insurance
- Gym Membership
- Free Lunch or Snacks
- Stock Options
Jobs Summary
- Job Level
- Associate / Supervisor
- Job Category
- Sales and Marketing
- Educational Requirement
- Bachelor's degree graduate
- Recruiter response to application
- Once in a while
- Office Address
- Legaspi village, Makati, Metro Manila, Philippines
About Canva Solutions, Inc.
Canva is an online graphic design platform, and is also one of today's fastest-growing organisations in the start-up scene. We create tools that empower the world to design. Our platform combines a drag-and-drop design tool with a stock library of over 1 million photographs, illustrations and imagery. Our mission is to make design simple for everyone. Driven by a team of talented thinkers, an amazing culture and remarkable growth trajectory – we’re out to change the world, one design at a time. Since our launch in April 2013 we have grown exponentially, and the journey has only just begun.
Why join us?
Being part of Canva is being part of a global design revolution. We are driven by direction and passion, fueled by open, collaborative, and like-minded people who aim to make a change in the world. Our work environment is truly unique and unconventional, as we celebrate diversity, productivity, and creativity. We also like to reward our team members with healthy meals every day as prepared by our in-house chef!
Get to know more about our culture and what it's like working at Canva! http://bit.ly/canvaculture
Follow us on Instagram: @canva @canvafusionmnl