Digital Channel Specialist  

Job Summary

Develops and executes online communications strategies and efforts for the program and initiatives of the School of Education and Lifelong Learning (SEELL)

1. Spearheads and develops the online communications strategy for the various programs of SEELL, in coordination with various program owners and directors, in order to meet lead generation goals.
2. Interfaces with in-house creative teams, writers, suppliers and service providers for producing online content and collaterals, as well as in-house development teams for updating the SEELL sections of AIM's online assets, such as the SEELL microsite.
3. Ensures timely implementation and cost-efficiency of paid and organic online communication content for the various programs of SEELL.
4. Provides post-campaign results to respective project owners and directors with in-depth analysis of online results, together with insights and recommendations on improving future online campaigns.
5. Performs monthly competitor checks related to online communication techniques of competitors and other businesses offering Executive Education, and provides accessible, easy to understand reports to the SEELL team.

Education:

Bachelor’s’ Degree, preferably in fields with strong focus in math and analytics

Minimum experience:

Minimum 4 years in digital marketing role.

Candidate must know how to work with cross functional teams and engage with senior managers and business leaders

Skills:

Must have intermediate to advance skills in using leading online advertising platforms like Facebook and Google; Familiarity with marketing optimization tools (e.g. Kenshoo, HubSpot, etc.); Intermediate to advanced skills in Microsoft Office ® programs; Intermediate skills in Photoshop