Audience Marketing Specialist
ABS-CBN Corporation
- Quezon City, Philippines10/F, ABS-CBN Mother Ignacia Street, Quezon City, Metro Manila, PhilippinesQuezon CityMetro ManilaPhilippinesPhilippines
- Full timeFULL_TIME
Job closed.
Job Description
- Studies, diagnoses and assesses ABS-CBN brands at various stages of their product life through a review of target market needs and habits, current media consumption behavior, and competitive landscape.
- Applies brand diagnostics processes to determine the "core essence' of these brands to provide direction for developmental plans in all areas of operation (i.e. business strategy, customer interaction, new product development, internal communications, marketing communications)
- Designs integrated revenue-generating marketing campaigns to help drive sales revenue
- Creates audience retention communication strategies by monitoring viewer feedback and designing follow-up supplements through relevant ABS-CBN properties
Minimum Qualifications
- Candidate must possess at least a Bachelor's/College Degree in Advertising/Media, Mass Communications, Marketing, Psychology, Social Science/Sociology or equivalent
- Must be creative has excellent communication and presentation skills
- Preferably with exposure in the marketing communications field, strategic planning, TV Production, advertising/creative agency work
- With at least one (1) years of experience in a Marketing role
Required Skills
- Marketing Communications
- Advertising
- Planning
- Market Research
Preferred Courses
- Advertising
- Communication & Media Studies
- Marketing
Jobs Summary
- Job Level
- Entry Level / Junior, Apprentice
- Job Category
- Sales and Marketing
- Educational Requirement
- Bachelor's degree graduate
- Recruiter response to application
- Always
- Office Address
- 10/F, ABS-CBN Mother Ignacia Street, Quezon City, Metro Manila, Philippines
- Industry
- Entertainment / Film / News and Current Affairs / Public Service / Publishing / Digital, etc.
- Vacancy
- 1 opening
- Website
- https://careers.abs-cbn.com/
About ABS-CBN Corporation
ABS-CBN is considered one of the country’s leading media and entertainment companies, with service offerings across the different platforms of media, servicing a wide array of customer segments.
As an organization, ABS-CBN affirms its mission of being in the service of the Filipino and all of its stakeholders worldwide. The company is driven to pioneer, innovate and adapt as it continues to provide information, news and entertainment that connects Filipinos with one another and with their community - wherever they may be. ABS-CBN is firmly committed to pursuing excellence.
ABS-CBN’s line of businesses include:
• Content Production and Distribution is comprised of content exhibition on free terrestrial television (TV), cable channels and on-line streaming platforms; global operations; films or movies; music; narrowcast; digital; print and on-line publications; and live events and concerts.
• News and public affairs programs; News delivery platforms
• The company delivers television programming outside of the Philippines to over 3 million viewers in North America, the Middle East, Europe, Japan, Australia, Canada, and other countries in Asia, through the internet and the Company’s global distribution platform, TFC, using DTH satellite service, cable television channels, IPTV, mobile applications and video streaming services.
• Films
• Music
• Digital
• Live events and concerts
• Cable and broadband
Teams working in ABS-CBN live out these core values, collectively called “The Kapamilya Way”:
• Service Orientation
• Meritocracy
• Excellence
• Teamwork and Partnerships
• Teaching and Learning
• Honesty, Integrity, and Respect