ABS-CBN Corporation
ABS-CBN Corporation

Audience Marketing Specialist  

ABS-CBN Corporation

  • Quezon City, Philippines
    10/F, ABS-CBN Mother Ignacia Street, Quezon City, Metro Manila, Philippines
    Quezon City
    Metro Manila
    Philippines
    Philippines
  • Full timeFULL_TIME

Expired 5 years ago

2019-08-30T16:00:00+00:00
Job closed.

Job Description

  • Studies, diagnoses and assesses ABS-CBN brands at various stages of their product life through a review of target market needs and habits, current media consumption behavior, and competitive landscape.
  • Applies brand diagnostics processes to determine the "core essence' of these brands to provide direction for developmental plans in all areas of operation (i.e. business strategy, customer interaction, new product development, internal communications, marketing communications)
  • Designs integrated revenue-generating marketing campaigns to help drive sales revenue
  • Creates audience retention communication strategies by monitoring viewer feedback and designing follow-up supplements through relevant ABS-CBN properties

Minimum Qualifications

  • Candidate must possess at least a Bachelor's/College Degree in Advertising/Media, Mass Communications, Marketing, Psychology, Social Science/Sociology or equivalent
  • Must be creative has excellent communication and presentation skills
  • Preferably with exposure in the marketing communications field, strategic planning, TV Production, advertising/creative agency work
  • With at least one (1) years of experience in a Marketing role

Required Skills

  • Marketing Communications
  • Advertising
  • Planning
  • Market Research

Preferred Courses

  • Advertising
  • Communication & Media Studies
  • Marketing

Jobs Summary

Job Level
Entry Level / Junior, Apprentice
Job Category
Sales and Marketing
Educational Requirement
Bachelor's degree graduate
Recruiter response to application
Always
Office Address
10/F, ABS-CBN Mother Ignacia Street, Quezon City, Metro Manila, Philippines
Industry
Entertainment / Film / News and Current Affairs / Public Service / Publishing / Digital, etc.
Vacancy
1 opening
Website
https://careers.abs-cbn.com/

Feel secure when applying: look for the verified icon and always do your research on a company. Avoid and report situations when employers require payment or work without compensation as part of their application process.

About ABS-CBN Corporation

ABS-CBN is considered one of the country’s leading media and entertainment companies, with service offerings across the different platforms of media, servicing a wide array of customer segments. As an organization, ABS-CBN affirms its mission of being in the service of the Filipino and all of its stakeholders worldwide. The company is driven to pioneer, innovate and adapt as it continues to provide information, news and entertainment that connects Filipinos with one another and with their community - wherever they may be. ABS-CBN is firmly committed to pursuing excellence. ABS-CBN’s line of businesses include: • Content Production and Distribution is comprised of content exhibition on free terrestrial television (TV), cable channels and on-line streaming platforms; global operations; films or movies; music; narrowcast; digital; print and on-line publications; and live events and concerts. • News and public affairs programs; News delivery platforms • The company delivers television programming outside of the Philippines to over 3 million viewers in North America, the Middle East, Europe, Japan, Australia, Canada, and other countries in Asia, through the internet and the Company’s global distribution platform, TFC, using DTH satellite service, cable television channels, IPTV, mobile applications and video streaming services. • Films • Music • Digital • Live events and concerts • Cable and broadband Teams working in ABS-CBN live out these core values, collectively called “The Kapamilya Way”: • Service Orientation • Meritocracy • Excellence • Teamwork and Partnerships • Teaching and Learning • Honesty, Integrity, and Respect

People also applied to

  1. Home

Other Recommended Jobs

Apply jobs in

Job Categories:

Related to your search: