Marketing Specialist | iWantTFC

ABS-CBN Corporation

Quezon City, Philippines
Ground Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines
Quezon City
Metro Manila
Philippines
Philippines
Full timeFULL_TIME

Expired 9 months ago

2023-07-30T16:00:00+00:00

Job closed.

Job Description

Position Summary

The Marketing Specialist with iWantTFC is responsible for planning and developing strategies, implementing, and managing offline and digital activations for the platform to benefit the long-term value of the brand. He/She creates campaigns driving conversations, resonates with target audiences, brings users to iWantTFC and sustains continued usage.

Role and Responsibilities

Planning, developing and leading campaigns to drive brand awareness as well as build a fan base for the platform
Driving user growth through acquisition campaigns
Reducing churn through retention campaigns
Positioning iWantTFC Originals and making them relevant
Leading creative media planning that is impactful
Planning, organizing, executing program launches
Working on campaigns that increase relevance of titles and thematic curation
Creating unique/disruptive campaigns that drive buzz and may be viral
Working with cross-functional teams to put up integrated marketing campaigns
Defining KPIs and key results areas for campaigns
Monitoring campaigns and analyzing data gathered
Keeping abreast of entertainment marketing trends

Minimum Qualifications

College degree in Marketing/Digital Marketing, Communications, Business
At least 2 years’ experience in marketing/digital marketing; with experience in developing campaigns from the ground up – positioning, audience targeting, media strategy, art/creatives, and timelines/roadmaps
Knowledgeable about different varieties of entertainment content especially Filipino programs, movies, etc.
Background in entertainment marketing a plus
Familiarity with ABS-CBN content a plus
Fan of pop culture and aware of goings-on in local Filipino entertainment scene
Disciplined in managing his/her own time
Adheres to deadlines
Creative and strategic
Data-savvy
Clear, concise communication skills

Required Skills

Digital Marketing
Marketing Communications
Content Marketing

Preferred Courses

Marketing
Communication
Business Administration [Business Management]

Jobs Summary

Job Level: Entry Level / Junior, Apprentice

Job Category: Sales and Marketing

Educational Requirement: Bachelor's degree graduate

Recruiter response to application: Sometimes

Office Address: Ground Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines

Industry: Entertainment / Film / News and Current Affairs / Public Service / Publishing / Digital, etc.

Vacancy: 1 opening

Website: https://careers.abs-cbn.com/

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About ABS-CBN Corporation

ABS-CBN is considered one of the country’s leading media and entertainment companies, with service offerings across the different platforms of media, servicing a wide array of customer segments. As an organization, ABS-CBN affirms its mission of being in the service of the Filipino and all of its stakeholders worldwide. The company is driven to pioneer, innovate and adapt as it continues to provide information, news and entertainment that connects Filipinos with one another and with their community - wherever they may be. ABS-CBN is firmly committed to pursuing excellence. ABS-CBN’s line of businesses include: • Content Production and Distribution is comprised of content exhibition on free terrestrial television (TV), cable channels and on-line streaming platforms; global operations; films or movies; music; narrowcast; digital; print and on-line publications; and live events and concerts. • News and public affairs programs; News delivery platforms • The company delivers television programming outside of the Philippines to over 3 million viewers in North America, the Middle East, Europe, Japan, Australia, Canada, and other countries in Asia, through the internet and the Company’s global distribution platform, TFC, using DTH satellite service, cable television channels, IPTV, mobile applications and video streaming services. • Films • Music • Digital • Live events and concerts • Cable and broadband Teams working in ABS-CBN live out these core values, collectively called “The Kapamilya Way”: • Service Orientation • Meritocracy • Excellence • Teamwork and Partnerships • Teaching and Learning • Honesty, Integrity, and Respect

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