Digital Sales Strategy Head  

Position Summary

The Head, Digital Sales Strategy provides Digital Sales support to the different sales teams within the division through Strategic Revenue Planning/Maximization & Platform Planning, Target Segment Understanding, Data & Advertiser Analysis, Macro Analysis and Media Buying & Planning.

Major Duties and Responsibilities

1. Strategic Revenue Planning/Maximization and Platform Planning
   1. Formulation of sales strategies and deployment tools/tactics to maximize package paid by advertisers, check and maximize advertiser opportunities
   2. Review, setting & evaluation of appropriate pricing models
   3. Review of packaging guidelines & valuations to ensure “salability” and competitiveness
   4. Ensures weekly sales deployment of new programs is managed and updates cascaded by providing research insights to Sales Heads/ AEs and to the Trade.
2. Target Segment Understanding
   1. Develop digital sales package templates based on target segments
3. Data and Advertiser Analysis
   1. Analysis of client/advertiser’s sales performance for the formulation of relevant sales strategies
   2. Analysis and comparison of projected sales versus actual sales
   3. Advertiser analysis/industry trending
   4. Load monitoring and analysis per program
4. Pricing
   1. Recommends pricing model and valuation of media products. Leads preparation of negotiation primers and acts as co-lead in the annual negotiation process with key advertisers
   2. Analyzes and evaluates the effectiveness of sales, methods, costs and results
5. Process & systems
   1. Recommends and administers policies and procedures to enhance operations
6. Macro Analysis
   1. Media Landscape
   2. Company and competitor analysis
   3. Business & economic trends
7. Other Sales Support Functions
   1. Development of sales projection tools and processes to help sales team track and manage their respective businesses

Problem solving: draw out support of Sales, Marketing and client to support difficult project/pitches

• Candidate must possess at least a Bachelor's Degree in Business Studies/ Administration/ Management or equivalent.
• At least 5 years of work experience in data analysis, Digital Advertising Sales / Marketing
• Problem solving skills, analytical skills, strategic thinking skills, good communication skills
• Proficient in spreadsheets, forecasting